Rosey Rosaline Sutton

About Rosey Rosaline Sutton

Rosey is a seasoned media strategist with deep expertise in both traditional and digital channels, specializing in programmatic media. Her diverse agency background includes work with both large and boutique shops, supporting high-profile brands like Toyota, Blue Shield, Marriott, and most recently, Boston Scientific.At RAB2B, Rosey served as Associate Director, Programmatic, where she led strategic direction, optimization, and cross-channel integration of programmatic into full-funnel B2B strategies. Her work with Boston Scientific included developing and executing a sophisticated programmatic approach to reach healthcare professionals and decision-makers across display, video, and connected TV. Her strategies delivered measurable impact and helped advance the company’s thought leadership in a highly regulated category.Rosey is passionate about data-driven media, innovation, and testing. She brings hands-on expertise in major platforms like Google Marketing Platform, The Trade Desk, Facebook, and others, along with a sharp focus on outcomes and optimization. She thrives in fast-paced environments where strategic thinking, creativity, and collaboration meet.Specialties include- Full-funnel digital media planning & buying (display, video, mobile, CTV)- Programmatic strategy development across DSPs, exchanges, and data partners- Deep understanding of tracking, analytics, and performance optimization- Strong leadership and mentoring experience across teams and partners- Hands-on proficiency with Google Campaign Manager, GA4, Flashtalking, Basis, and other leading ad serving and measurement platforms- Over a decade of management experience including cross-functional training and vendor relations

Experience

1. Head of Programmatic

   Leadswell

   Jun 2025 — Present · US

   As Head of Programmatic at LeadSwell, I partner directly with brands and agencies to craft full-funnel media strategies that combine precision targeting, thoughtful storytelling, and measurable outcomes. I lead strategy and execution across programmatic display, native, CTV, DOOH, and content syndication channels—often building campaigns from the brief up.My work includes:• Developing scalable, intent-driven media plans rooted in ABM, contextual, and 3rd-party data• Curating premium, brand-safe inventory to support high-impact B2B and enterprise campaigns• Partnering closely with clients and platform teams to continuously test, optimize, and evolve funnel strategies• Leading proposals, creative collaboration, and campaign architecture across channels• Providing consultative support to clients on full-funnel strategy, positioning, and measurementThis role blends my passion for thoughtful, human-first marketing with my love of performance data and campaign nuance. I’m here to build smart programs that connect the dots—and the people—across every stage of the journey.

Education

• Universidad de Granada

  Bachelors of Spanish, Spanish Language and Literature

• San Francisco State University

  Bachelor of Arts - BA, Broadcast Communications & Spanish

• San Francisco State University

  BA, Broadcasting & Spanish

Skills

• Lead Generation
• Mergers & Acquisitions
• Media Buying
• Copywriting
• Interactive Marketing
• Online Marketing
• Online Acquisition
• Sem
• Social Media
• Marketing Strategy
• Media Planning
• Integrated Marketing
• Online Advertising
• Digital Media
• Business Development
• Digital Marketing
• Interactive Marketing Strategy
• Direct Marketing
• Advertising
• Analytics