Rosalind Genge
Vice President, Partnerships @Hatch
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WORK HISTORY
Vice President, Partnerships @Hatch
CA
Hatch64 has created an exclusive consultative programmatic media solution that bridges offline with online advertising data. We offer a white-label media service (Audience Lab) that can support digital advertising needs, drive new revenue streams. Through consultation- we design 360º media plans based on your target audience profiles, supporting research, data, and objectives- Media Mix Modelling solutions to maximize ROAD- Evaluation, rate negotiation, and order management for direct media- Strategy development and platform selection for in house digital media- Ad Server setup for creative trafficking, and centralized Data Management for attribution and audience segmentation- Creative submission for direct media (broadcast, OOH, print, sponsorships). Platform trafficking for inhouse digital (programmatic, search, social)- Deployment: flexible budget pacing, testing, and performance optimization online dashboard development for anytime access to digital results- Roundtable meetings and data reviews to discuss performance, insights, and ideas. An agile approach fosters an environment of continuous improvement.Additionally, our unique relationship with media brands as The New York Times, LA Times.com, Boston Globe etc, allow us to access consumer data, develop customized and immersive omni-channel marketing programs (direct to consumer and B2B) and follow up with gold standard reporting (audience insights, attribution, ROI).
EDUCATION
Simon Fraser University
Resort Policy and Planning (Cont. Ed), Natural Resource Management
The Trade Desk
Regional and Urban Development
IAB Canada
Mass Communication/Media Studies
University of Toronto
Bachelor of Science, PSYCHOLOGY
Simon Fraser University
Regional and Urban Development
ABOUT ROSALIND GENGE
Hatch64 connects brands with targeted audiences through premium media and powerful technology. We have two business divisions: Hatch64 Audience Lab provides ad operations, programmatic strategy and omni channel media buying across display, video, social, search, digital out-of-home and audio advertising ecosystems, as well Media Mix modelling capabilities to maximize partners ROAS. HATCH64 Audience Lab\'s services are flexible and customized to the needs of agency and brand partners, providing the company’s clients with more access, control, transparency and ROI for their advertising dollars.Hatch64 Media is the company’s media representation arm it serves as Canadian advertisers’ and agencies’ local connection to the premium international stage. Hatch64 Media represents a list of highly recognizable premium publisher brands, including The New York Times (The Athletic, WireCutter, NYT Cooks, The Daily Podcast etc.), Boston Globe, Los Angeles Times, The Times of India and other major publishers.
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