Rosalina Felipe
Senior Manager, Media Strategy, International Marketing @FIGS
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WORK HISTORY
Senior Manager, Media Strategy, International Marketing @FIGS
Los Angeles, CA, US
EDUCATION
The College of New Jersey
Bachelor of Science (B.S.), Marketing
General Assembly
Data Analytics
SKILLS
ABOUT ROSALINA FELIPE
I’m a consumer-centric marketer with 7+ years of experience in paid media and 4.5 years specializing in DTC and ecommerce—driving new customer growth, revenue, and brand love through data-informed strategy and creative storytelling.My foundation is in performance marketing, where I’ve led and scaled full-funnel campaigns across Meta, Google, Pinterest, and TikTok, managing six-figure monthly budgets while exceeding ROAS and revenue targets. But my impact extends beyond acquisition. I’ve partnered with brand, product, creative, SEO, and influencer teams to build 360 campaigns that bring a cohesive story to life across every consumer touchpoint.From supporting product launches and optimizing messaging, to analyzing consumer trends and shaping creative testing strategies—I’ve helped transform insights into strategies that fuel brand growth. I thrive at the intersection of data and emotion: where numbers meet narratives, and performance meets purpose.Today, I’m passionate about growing into a hybrid brand and growth marketer—someone who knows what moves metrics and what moves people. Whether it\'s scaling DTC revenue, supporting omni-channel retail launches, or collaborating on content that builds brand equity, I’m driven by helping brands connect with their audience in meaningful ways.
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