Rosalie Rysztak
Lead Market Development Manager @AT&T
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WORK HISTORY
Lead Market Development Manager @AT&T
Campaign Execution: • Responsible for the end-to-end management and execution of MQO campaigns, including defining and translating targeting criteria, engagement with programmers to build analytics and file lead lists, determining seller assignment strategy, and loading leads to Salesforce.• Responsible for successful launch and sales enablement of MQO campaigns including ownership in creation of all campaign launch materials, creating and supporting sales-facing training, development of launch communication plan and materials, and providing post-launch support. Responsible for collecting Sales-driven feedback on MQO campaigns, implementing an action plan based on the feedback, and commununicating the changes and improvements resulting from feedback to stakeholders.• Identify and implement improvements across the end-to-end campaign process to reduce ideation-to-launch cycle time, deliver an enhanced seller experience, increase campaign effectiveness, and drive incremental sales results.
EDUCATION
Michigan State University
Bachelor of Science (BS), Business Administration and Management
SKILLS
ABOUT ROSALIE RYSZTAK
Lead Market Development Manager with extensive experience developing, executing, and supporting strategies that deliver value added solutions in alignment with strategic business needs and customer objectives. Dynamic client advocate with a proven ability to build and nurture key relationships, utilizing an intuitive blend of interpersonal communication and engagement best practices to grow accounts through trust. Dedicated problem solver adept at partnering with clients to understand unique requirements, issues, and priorities to develop, recommend, and implement solutions that sustain long-term satisfaction.Areas of Expertise:Sales Solutions & SupportPresentation SkillsRelationship BuildingContract NegotiationsStakeholder EngagementTeam LeadershipBusiness DevelopmentRetail New LogoProduct & Service ManagementMarketing Campaign Management
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