Sheena T.

WORK HISTORY

EDUCATION

ABOUT SHEENA T.

Founder | Publicist | Head Consultant | Film Maker | Recording Artist | Writer The world is full of fleeting trends and marginal talents, but every so often, someone comes along whose artistry comes from real-life experience—and Rosa Veleno®, biologically known as Sheena Todd, is one of them. Starting as a recording artist, making her way, she realized her affinity for creating behind the scenes and in front of the camera. She became an Entertainment Public Relations student, mentored by Lynn Allen Jeter, worked as a junior publicist for IT Girl PR, and later opened up her boutique firm Megaentivision to offer Music PR services. She has worked with artists and brands like Nate “Immpaac” Jolley, Green Pines Media, Abena Akuaba, Tru Def, 4 The Love Sessions, and more. Behind the camera, her clients include Richard Lawson Studios, Tracy “Twinkie” Byrd, Robin Downes’ Yoga Flava, and Katrina “Kat Tat” Jackson. Veleno has co-written debut single \"Skin I\'m In\" for “Disney\'s The Lion King” star Shahadi Wright Joseph & an upcoming soundtrack for the 2022 film “Life Aint Like The Movies” [Paul Bates, Cynda Williams, Wendell Kinney]. She co-wrote, and executive produced the short film “Coercion,” which won in the Freeway Film Festival and a 2020 Best Independent Short Film during The Hollywood African Prestigious Awards. Veleno also guest lectures at alma mater, The Los Angeles Film School, and UCLA, speaking about the importance of understanding music\'s business and how public relations coincide with success. She graduated from Cal State Northridge (CSUN) in 2021 with a Master of Arts in Music Industry Administration and the University of Southern California (USC) with a Masters In Legal Studies —Entertainment and Media in 2022, and is set to finish her third Masters in Fine Arts concentrating on Film and TV in late August of 2025. The trademark case winner is also finishing up a children’s book which is accompanied by an album where she does voiceovers, rap and song. I am excited to contribute to the soundtrack of our lives.” Veleno’s forte is Hip Hop, R&B, EDM, and Pop. She enjoys working in Tv/Film, guest lecturing about Public relations, and assisting attorneys with employment labor law, intellectual property and copyright law.