Rosa V.

About Rosa V.

Hi I\'m Rosa! I\'m a passionate marketer with 15+ years of experience who loves to build brands and gets energy from working with collaborative teams that tackle some of the most complex problems! I\'m skilled in Consumer Products, Commercialization, Brand Strategy, Campaign Management and Integrated Marketing and have worked across different industries like beauty & grooming at Procter & Gamble, and food & beverages at Nestle, Godiva and currently Ferrero.My blood runs Big Red as I spent 7 years at Cornell, where I completed my BS & MEng in Engineering, and MBA in Strategic Brand Management:)

Experience

1. Senior Brand Manager, Seasonal & Assorted Chocolate Portfolio

   Ferrero

   Mar 2023 — Present

   Leading Everyday Assorted & Halloween portfolio, responsible for PPA, P&L management, forecasting, budget management, as well as managing day to day business and innovation.Supporting leadership with defining the total strategy and execution of the everyday assorted and seasonal business of our domestic chocolate brands (Butterfinger, CRUNCH, Baby Ruth, 100 Grand)Co-Lead for Women+ Allyship

Education

• Cornell University

  Master of Engineering - MEng, Engineering Management

  2008

• Cornell Johnson Graduate School of Management

  Master of Business Administration - MBA, Brand Management

  2010

• Cornell University

  Bachelor of Science - BS, Biological Engineering