Rosa Perez
Director of Marketing & Digital | Driving Growth, Brand Strategy, Customer Engagement | Marathoner
- Role
- Digital and Marketing Manager at Barri Financial Group
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Rosa Perez
I’m a bilingual (English/Spanish) marketing leader with 15+ years of experience driving growth through brand strategy, digital transformation, and integrated marketing campaigns—primarily within financial services and multicultural markets. Currently, I lead marketing and retail and digital initiatives across multiple brands, overseeing strategy, execution, and cross-functional collaboration to support customer acquisition, retention, and digital adoption. My experience spans managing high-performing teams, optimizing marketing investments, and delivering campaigns that drive measurable business impact. Throughout my career, I’ve: • Led multi-channel campaigns across retail and digital environments • Managed large marketing budgets and vendor/agency relationships • Launched new products, including Banking-as-a-Service solutions • Driven customer growth through data-informed strategies • Partnered closely with operations, product, and executive leadership I’m particularly passionate about building marketing strategies that connect with diverse audiences and create meaningful, accessible customer experiences. I’m always open to connecting with others in marketing, fintech, and digital growth.
Experience
Digital and Marketing Manager
Aug 2019 — Present
Education
Lone Star College
Associate's degree, Liberal Arts and Sciences/Liberal Studies
2006 — 2007
University of Houston, C.T. Bauer College of Business
BBA, Marketing & Finance
2007 — 2009
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