Rosa Boomes
Expert IT Marketing & Change Manager @HUGO BOSS
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WORK HISTORY
Expert IT Marketing & Change Manager @HUGO BOSS
EDUCATION
Stuttgart Media University
Master of Arts - MA, Medienmanagement
International School of Management, Germany
Bachelor of Arts - BA, International Management
The American University of Rome
Bachelor of Arts - BA, International Management & Intercutlural Communication
ABOUT ROSA BOOMES
My passion is connecting people with technology to turn innovation into something tangible and meaningful. I believe digital transformation only creates real value when technology meets purpose and people are at the center.At HUGO BOSS, I drive strategic change from enabling GenAI adoption to shaping how IT is positioned and experienced as a driver of innovation inside and outside the company. As the voice of IT, I make our work visible, relatable, and impactful. Why I do it? Because I thrive on turning ideas into action, fostering collaboration, and creating a culture of continuous improvement.What you can expect from me: Clear vision, impactful communication, and a focus on engagement that ensures transformation sticks.Let’s connect to explore TECH at HUGO BOSS, digital transformation, and the innovations shaping the future of work – and how technology can empower corporate teams to thrive.
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