Rosa Barney

About Rosa Barney

With over a decade of experience in brand marketing and experiential strategy, I specialize in building immersive campaigns and high-impact events that shape perception, strengthen brand identity, and foster deep audience connection.In my current role as Head of Marketing and Events at Newlab, I lead brand, content, communications, and experiential initiatives that position the company as a global leader in innovation. I oversee the development of narrative-driven campaigns and signature events like New Climate Futures, one of Climate Week’s largest and most influential convenings. My work centers on translating complex ideas into compelling stories that resonate with partners, policymakers, and the public.Previously, I led brand event marketing at Nordstrom, creating meaningful customer experiences and managing partnerships with iconic brands including Aperol/Campari, Vogue, Wales Bonner, and American Bar. I bring a collaborative, creative, and strategic approach to every project, ensuring consistency across touchpoints and alignment with broader brand goals.My expertise spans brand storytelling, experiential marketing, strategic partnerships, content development, and creative direction. I am passionate about shaping culture through meaningful brand experiences that leave a lasting impression.

Experience

1. Global Head of Marketing, Comms, and Events

   Newlab

   Jul 2025 — Present · NY, US

Education

• Northeastern University

  Bachelor of Arts - BA, Journalism

  2007 — 2012