Rory MacDonald
Director, Digital Trading @Fanatics
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WORK HISTORY
Director, Digital Trading @Fanatics
Manchester, GB
EDUCATION
The University of Edinburgh
Master of Arts - MA, Masters of Arts (MA) with Honours German
SKILLS
ABOUT RORY MACDONALD
Commercially astute. Ambitious. Analytical. A confident individual with extensive stakeholder exposure, strong communication & people management skills, I always strive to be regarded as an eCommerce ambassador by my direct reports, peers & senior management. With over 10 years of eCommerce experience, I now lead the Digital Trading function at Fanatics and am responsible for the eCommerce performance of our International websites. From intra-day trade decisions to sharing data-driven insights, I endeavor to proactively make strategic & commercially informed decisions to optimise, localise and improve the customer journey across UK & international markets.A keen sports-fan, I aim to continually push and challenge myself within both my personal and professional life - most notable on the bucket list is completing the Three Peaks Challenge. Watch this space!
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