Rory Sheppard

About Rory Sheppard

I guide both family-owned businesses and nonprofits to bring order to complexity so that leaders can make better decisions, align their teams, and build long-term value with confidence. In nonprofits, this often shows up as tension between mission and margin, board & leadership dynamics, and the need for clarity without bureaucracy.For more than 30 years, I’ve worked alongside owners and leadership teams who feel the weight of growth, transition, or succession. The challenge is rarely effort or intelligence. It’s usually a lack of clear systems, shared priorities, and disciplined execution.My work focuses on helping organizations:• Create clarity around strategy and direction• Build simple, repeatable systems that teams can, and will, follow• Align leadership around decisions, roles, and accountability• Increase enterprise value while preparing for transition, succession, or exit• Establish clear commitments and accountability so progress doesn’t stall after the planning phaseI bring a practical, grounded approach shaped by experience in large, complex, and family-run organizations – including H-E-B, Whataburger, AT & T, Builders Square, and Hastings Books & Records – and years of working directly with small-business owners navigating real-world constraints.Clients often tell me they value my ability to:• Quickly make sense of complicated situations• Ask the right questions when decisions feel unclear• Turn good intentions into consistent, predictable resultsMy work is guided by a simple set of commitments:• Honor God• Serve others• Pursue excellence• Grow profitablyBased in Amarillo, Texas, I’m passionate about strengthening family businesses and nonprofits – because strong families build strong organizations, teams, and communities.If you’re a business owner or nonprofit leader preparing for growth, transition, or the next generation of leadership, feel free to follow along or send me a message here on LinkedIn. I’m always open to a thoughtful conversation.

Experience

1. Firm Owner, Executive Coach, Strategic Advisor

   Actioncoach Of West Texas

   Mar 2021 — Present · Amarillo, TX, US

   Lead a team of talented individuals pulled from industry leaders with a diversity of backgrounds, experiences and skills offering a unique set of strategies, tools, systems and processes to the communities we serve.Our firm serves Amarillo, Lubbock and surrounding communities in the Texas panhandle and South Plains. We are transforming communities by transforming the businesses to consistently grow, create more jobs and become phenomenal places to work.

Education

• The University of Texas at San Antonio

  BBA, Finance

  1992 — 1998

Skills

• Project Planning
• Strategic Planning
• Forecasting
• Managerial Finance
• Strategy
• Project Management
• Leadership
• Six Sigma
• Business Process
• Software Documentation
• Training
• Change Management
• Team Leadership
• Erp
• Accounting
• Vendor Management
• Program Management
• Call Centers
• Business Process Improvement
• Process Improvement
• Employee Benefits
• P&L
• Peoplesoft
• Business Strategy
• Finance
• Business Analysis
• Cross-Functional Team Leadership
• Retail
• Performance Management
• Outsourcing
• Team Building
• Management
• Financial Analysis
• Human Resources
• Inventory Management
• Coaching
• Business Planning
• Operations Management
• Payroll
• Analysis