Rory Naughton
Vice President Fp & a @Peet's Coffee
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WORK HISTORY
Vice President Fp & a @Peet's Coffee
Emeryville, CA, US
Senior finance leader responsible for Peet’s global coffee business ($1.5B+ annual omni-channel revenue). Key strategic partner to the CFO, CEO, and JDE Peet’s finance team, enabling data-driven decisions that accelerate profitable and sustainable growth• Directed AOP and long-range strategy, balancing growth objectives with commodity cost volatility.• Led capital allocation analysis across retail, supply chain, and digital investments.• Supported M&A integration, financial planning systems implementation, and portfolio optimization initiatives.• Continue to expand scope across enterprise strategy, capital allocation, and cross-functional leadership.
EDUCATION
Boston University
Business Administration
SKILLS
ABOUT RORY NAUGHTON
I’m an enterprise finance executive with deep experience partnering with CEOs and operating leaders to drive profitable growth, allocate capital effectively, and scale organizations through complexity.I currently serve as Vice President of Financial Planning & Analysis at Peet’s Coffee, where I lead enterprise financial planning, executive and board-level reporting, and long-range strategy. I work closely with the CEO and the leadership team at JDE Peet’s, supporting decisions across pricing, capital deployment, portfolio optimization, and strategic investments.My scope extends well beyond traditional FP & A. Across my career, I’ve owned and influenced:• Enterprise strategy, annual and long-range planning• Capital allocation and ROI discipline across large multi-year investment programs• Pricing strategy and margin management in volatile cost environments• M&A integration, ERP transformations, and operating model design• Portfolio optimization, real estate decisions, and cost structure resetsI’m known as a pragmatic, commercially minded finance leader who balances rigor with judgment—focused on helping leadership teams make better decisions, not just better forecasts.
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