Rory Truesdale

Senior Digital & Marketing Technology Manager @UNCLE Living

London, GB

At UNCLE, as well as providing support across other Realstar properties, I am responsible for managing digital marketing channels including SEO, paid search and social, and email marketing with the support of agency partners, as well as our marketing technologies including the website/booking mechanism and CRM.Key tasks have involved building out an efficient marketing funnel as the needs of the business changed during the pandemic, with an emphasis on robust reporting to ensure we can effectively track and report on the efficiency of marketing performance in achieving the goals of the business.I am also responsible for ensuring our marketing technology is robust, reliable, fits seamlessly within different functions of the business and is scalable with the growth of the business.

University of Chester

BA (Hons) 2:1, English with Creative Writing