Rory Patterson
Retail Media & Omnichannel eCommerce | Amazon, Walmart, Target | DSP, CTV, Full-Funnel Strategy
- Role
- Senior Ecommerce Manager at Instant Pot Brands
- Location
- Logan, UT, US
- LinkedIn followers
- 500 followers
About Rory Patterson
I lead retail media and eCommerce growth across Amazon and omnichannel retail partners, supporting a nine-figure revenue business while managing multi-million dollar media investments.My focus is driving profitable, incremental growth. I build and execute full-funnel retail media strategies across Amazon Ads (SP, SB, DSP), Walmart Connect, Target Roundel, and emerging channels with an emphasis on testing, measurement, and profitability.Beyond media, I focus on total eCommerce performance, partnering across teams to improve digital shelf and PDP conversion so media spend actually converts and scales.
Experience
Senior Ecommerce Manager
Aug 2024 — Present
Lead retail media strategy across Amazon, Walmart, Target, and other omnichannel retail partners, overseeing multi-million dollar annual media investment driving eight-figure ad-attributed revenue.Scale performance marketing across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP, optimizing performance and conversion through continuous experimentation and optimization.Partner cross-functionally with Sales, Finance, Creative, and Analytics teams to align retail media investment with product launches, category growth initiatives, and demand planning.Develop and execute test-and-learn roadmaps across retail media and digital shelf optimization to improve ROAS, conversion rates, and total ecommerce revenue.
Education
Snow College
Associate, Arts
2007 — 2009
BYU-Hawai'i
B.S., Business Management
2009 — 2011
Skills
- Microsoft Excel
- Powerpoint
- Account Management
- Microsoft Word
- Team Leadership
- Leadership
- Marketing
- Management
- Social Media
- Negotiation
- Microsoft Office
- Sales
- Coaching
- Customer Service
- Analysis
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