Rory N.

About Rory N.

I am a data-driven marketing leader with over 15 years of experience helping organizations grow revenue and build effective, measurable marketing programs across B2B, B2C, ecommerce, SaaS, and service-based businesses.Throughout my career, I have led marketing strategy and execution across digital advertising, content, SEO and SEM, marketing automation, web development, and media planning. I have owned marketing and advertising budgets, led cross-functional teams, and partnered closely with sales and executive leadership to ensure marketing initiatives align with broader business and revenue goals.I bring a practical, hands-on approach to marketing leadership. In addition to developing strategy, I stay closely involved in execution, from launching and optimizing campaigns to improving funnels, building and refining websites, and implementing analytics and attribution. This approach has supported consistent improvements in lead quality, conversion rates, event attendance, ecommerce performance, and customer acquisition efficiency.Alongside my marketing experience, I have held quota-carrying sales roles and ranked in the top 10 percent of performers within large sales organizations. I have consistently met and exceeded annual sales quotas exceeding $2M. This background informs how I approach marketing, with a strong focus on pipeline quality, conversion, and revenue impact.My experience includes regular use of platforms such as Google Ads and Google Analytics, WordPress, marketing automation and CRM tools, paid social platforms, and the Adobe Creative Suite. I also have working knowledge of HTML, CSS, and JavaScript, which allows me to collaborate effectively with technical teams and move efficiently from concept to execution.I am most effective in environments where marketing is expected to contribute meaningfully to growth, supported by clear goals, accountability, and continuous optimization.

Experience

1. Marketing Director

   Tangible Investments, Inc

   Jul 2023 — Present · Laguna Beach, CA, US

   I lead growth strategy, marketing operations, and demand generation for Tangible Investments, a precious metals and hard asset investment firm operating in a highly regulated, competitive market. My role spans strategy, execution, analytics, and systems, with direct accountability for lead generation, conversion, and revenue performance.Key Contributions & Impact- Completely redeveloped the corporate website on WordPress/WooCommerce, optimizing UX, SEO, andproduct taxonomy across 2,700+ SKUs of high-value items- Developed and executed a content strategy that increased engaged monthly website sessions by 75%,driving significant gains in qualified leads and conversions- Marketing initiatives helped grow the qualified customer database 88%- Built and integrated a comprehensive MarTech stack from the ground up, including CRM/marketingautomation workflows- Own and manage the full marketing funnel, from demand generation to lead capture, follow-up, and conversion, aligning marketing efforts directly with sales outcomes- Architected and optimized multi-channel acquisition strategies, including SEO, paid search (Google Ads), content marketing, and landing page optimization to drive qualified investor leads- Implemented and managed analytics and attribution systems (GA4, Google Tag Manager, conversion tracking) to provide leadership with clear visibility into ROI, cost per lead, and channel performance.

Education

• San José State University

  BS, Advertising

  2002 — 2005