Rory Meesters

Account Executive @Softchoice

Toronto, ON, CA

As an Account Executive at Softchoice, I work with mid-market organizations to simplify IT complexity, strengthen security, and maximize the value of their technology investments enabling scalable growth. Through a consultative approach, I uncover business challenges and align solutions across cloud, security, collaboration, and software optimization to deliver measurable outcomes.I lead by fostering collaboration across internal teams and channel partners, ensuring joint success and long-term client impact. I also mentor colleagues by sharing best practices in sales execution and customer engagement, helping elevate overall team performance.Highlights: 2025: 217% to quote YTD2025: President\'s Club2025: Closed the largest deal of my career -$403K