Rory McEvoy

About Rory McEvoy

Prior to founding Kidd Squid Brewing, I served as the Citywide Director of Special Events for the New York City Department of Parks & Recreation. In this role, I oversaw hundreds of commercial and large-scale events annually, streamlining the permitting process to enhance efficiency through the use of advanced information technologies.Building on this regulatory and production expertise, I founded Vision Established in 2011, which later rebranded to AREA4 in 2017. Through AREA4, I leveraged an extensive network across the industry and government to lead innovative large-scale activations, working closely with city agencies, private partnerships, and prominent organizations like the Central Park Conservancy, Bryant Park Corporation, Times Square Alliance, and more.Currently, I am the founder and owner of Kidd Squid Brewing, where I channel my entrepreneurial energy into crafting unique beer experiences. Alongside this venture, I remain actively involved in the development and consultation of large out-of-home special activations in New York City, bridging my background in event production with a passion for building community and delivering creative, impactful campaigns.

Experience

1. President

   Area4

   Oct 2011 — Present

   AREA4 LLC is an experiential marketing and event production agency with a focus on the New York City and London markets. We offer consultation and management on all aspects of the event lifecycle - from concept through execution - and tailor our services to each project. Services include large scale event concept and creation, sponsorship, risk analysis, budgeting, location scouting, site planning, vendor and personnel acquisition, permits and contracts, insurance, venue relations and onsite management.AREA4 offers a unique strategic advantage to its clientele. Up until creating AREA4, co-founder Rory McEvoy was the Director of Citywide Special Events in New York City for the Parks Department. From the regulation and production of the majority of large or commercial public events in New York City over the past decade, including Great Lawn concerts, the ING NYC Marathon, Red Bull Snowscraper, Fox Upfront, Nautica Triathlon, numerous promotional set-ups, pop-up stores, art installations, festivals and displays in the most prominent of public locations, he brings an enormous level of experience to the firm.With principal management’s combined 28 years of industry experience in New York, AREA4 has it covered - from marketing campaigns and product launches to art projects, concerts and sporting events. Clients include BMW AG, Missoni, Target, Nickelodeon, NFL, Nike, GAP, Samsung, Old Navy, international governments, public-private partnerships and many more.

Education

• University of Michigan

  School of Natural Resources and the Environment

  1996 — 1997

• Baruch College

  MBA

  2008 — 2012

• Stony Brook University

  BS, Biology

  1997 — 2001