Rory McDermott
Managing Director, English Design and Print - Plus Business Broker
- Role
- Managing Director at English Design Studio
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
Experience
Managing Director
Jan 2007 — Present
Creative Director with a proven background in the advertising, digital and social media industries. Experienced in leading and motivating teams, as well as conceptualizing and executing creative ideas. Hired as Creative Marketing Director to provide creative direction and team management for -full-service advertising agency. Led the creative development of interactive and print advertising, website development projects-online and print marketing campaigns. Guided the creative process on multiple accounts and new business pitches. Successfully won -accounts including Castrol Oil, Massey Ferguson, Daktronics and Conde Nast Publications. Successfully launched large social marketing initiatives for major accounts online. Created integrated campaigns that contributed to remarkable company growth and awareness. Implemented SEO for client websites that rapidly achieved multiple search engine listings and -increased site traffic. Concept, branding and digital marketing plan for a series of pharmaceutical branding guidelines -to be distributed worldwide. Launched two 220 and 380 page full color pharmaceutical catalogs and website which tripled -client profit margin. Developed interactive sales presentation for national sales force incorporating graphics, video -and custom programming features. Creative direction and design for e-commerce sites and e-mail marketing campaigns for -lifestyle brands. Provided art direction for photo shoots for the pharmaceutical, publishing, hospitality and -leisure industries.WEBSITE: included: Cancer Diagnostics, Stadtmauer Bailkin, Kahr, Castrol Oil, Massey Ferguson, Cartridge World, Websters, Daktronics, Keyframe, Skate’s Art, Conde Nast (New York), Hasbro, GL Garrad Hassan, Quintiles, AICPA, Cadburys, GlaxoSmithKline and others.
Education
University of Cambridge
BA Graphics and Communication, Design and Applied Arts
Skills
- Brand Development
- Corporate Identity
- Typography
- Advertising
- Logo Design
- Graphic Design
- Strategy
- Web Development
- Integrated Marketing
- Art Direction
- Email Marketing
- Marketing Strategy
- Leadership
- Creative Direction
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