Roosha Sarkar
Associate Principal - Consulting Lead Business Analyst @LTIMindtree
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WORK HISTORY
Associate Principal - Consulting Lead Business Analyst @LTIMindtree
London, GB
Client: Leading British electrical retailer and aftercare service provider Project: Storefront & Colleague hubResponsibilities: 1. Lead the UX strategy and design for Storefront website & Colleague hub and Store mode app (across 2 markets) which led to 30% increase in conversions by end consumers.2. Lead multiple workshops (20+) with client business teams in understanding existing user journey, pain points, and business requirements. Lead the creation of roadmap for Storefront website & Colleague hub and Store mode app which resulted in 25% accelerated website and app feature deployments till date.4. Lead creation of consumer personas, segmentation and orchestration through continuous client business involvement, research, test and learn resulting in upliftment in consumer engagement by 25% and conversions by 20%.5. Carry accountability of the Product backlog and signed off 50+ user stories as per the acceptance criteria agreed with the Product Owner and client business.6. Lead and mentor a team of 40+ people across different Agile PoDs and ensure sprint objectives are met as agreed during the sprint planning.
EDUCATION
West Bengal University of Technology, Kolkata
Bachelor of Technology (B.Tech.), Electrical Engineering
Christ University, Bangalore
MBA, Marketing
ABOUT ROOSHA SARKAR
Roosha is an Associate Principal - Consulting cum lead Agile Business Analyst with close to 11 years of rich experience in Consulting, Business Analysis and Project Management in digital marketing, enterprise product and content management, consumer data and journey orchestration, personalization & web analytics solutions for leading clients from Retail, Consumer Goods and Hospitality industry. She is skilled in leading large Agile transformation deliveries, owning complex product backlog, acting as the bridge between business and technology, building empathetic and credible relationship with business stakeholders, building consumer experience strategy, and executing complex digital marketing/HCM transformations in multiple international locations such as India, US, UK, and Netherlands with a diverse cross functional scrum team. She also manages large and complex deals and has been instrumental in extending Mindtree’s thought leadership and mindshare in the UKI market. She thrives on innovation, cross functional team leadership and in delivering exceptional results whilst recalibrating people’s perception to effectively raise the bar.Industry knowledge - Retail, Consumer Goods and HospitalityTools/Tech platforms - Drupal, SAP Hybris (PCM), AEM, Adobe Target, Adobe/Google Analytics, Adobe Experience Platform, Adobe Audience Manager, Dayforce, Sitecore & Power BIIncident Management tools - Jira, Confluence, Trello, AhaKey deliverables - Functional specifications, High level designs, Technology architecture and roadmaps, wireframes, use cases, prototypes, user stories, test scripts, RAID logExecution methodologies - Waterfall, Agile (scrum)Client business objectives achieved:1. Improved performance of brand websites by >40%2. Increased brand awareness and promotion by >30%3. Accelerated launch of local/multilingual brand websites in 50+ markets by >30% 4. Implemented Hyper personalized brand experience resulting in increased brand engagement and conversions by >25%
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