Roop S.

About Roop S.

Search Engine Optimization (SEO)Experienced in driving growth through holistic SEO strategies including on-page, off-page, technical SEO, local SEO, content optimization, and in-depth keyword research. Adept at aligning SEO efforts with overall business goals to boost search visibility and lead generation. Technical SEO & Web ArchitectureSkilled in optimizing website architecture, Core Web Vitals, mobile-first indexing, server-side rendering, structured data (schema), and managing robots.txt & XML sitemaps. Familiar with HTML, CSS, JavaScript, and page speed performance for both mobile and desktop experiences. SEO Analytics & ToolsProficient in Google Analytics, Adobe Analytics, Google Search Console, Ahrefs, SEMrush, Moz, and Screaming Frog. Experienced in tracking keyword rankings, analyzing traffic patterns, auditing technical issues, and building automated dashboards and data visualizations for insights. Leadership & Team ManagementProven ability to lead SEO teams and content specialists—delegating tasks, mentoring talent, and ensuring alignment with KPIs. Strong stakeholder management and agency coordination to deliver timely and high-impact SEO campaigns. Strategic & Cross-Functional CollaborationStrong communicator with experience presenting SEO strategies to senior leadership and collaborating with product, tech, design, and marketing teams to implement SEO recommendations seamlessly across platforms.🧠 Strategic Thinking & Problem SolvingCapable of developing scalable SEO roadmaps, resolving crawl errors, fixing broken links, improving indexability, and driving continuous CRO (Conversion Rate Optimization) improvements across key landing pages. Content Marketing & CreativityExperienced in creating high-quality, search-optimized content—blogs, landing pages, infographics, and video scripts—mapped to the buyer journey. Also skilled in designing content marketing plans based on keyword and user intent analysis. Project & Performance ManagementEfficient in handling multiple SEO projects across global markets (US, UK, CA, AU, NZ), prioritizing tasks, tracking deadlines, and delivering measurable results. Continuous Learning & InnovationCommitted to staying ahead of algorithm updates, SERP trends, and industry innovations. Always experimenting with new tools, AI-driven SEO techniques, and emerging best practices to stay competitive.

Experience

1. Digital Marketing Manager

   Group Bayport

   May 2021 — Present · Gurugram, IN

Education

• Dr. B. R. Ambedkar University, Agra

  Bachelor of Engineering (B.E.), Computer Science

  2008 — 2012

• Sikkim Manipal University - Distance Education

  Master of Business Administration (M.B.A.), Marketing

  2014 — 2016

• Queen Victoria Girls Inter College, Agra

  Higher secondary

Skills

• Leadership
• Public Speaking
• Marketing
• Microsoft Office
• Html
• Google Analytics
• Negotiation
• Social Media Marketing
• Online Advertising
• Online Marketing
• Internet Marketing
• Project Management
• Business Development
• Digital Marketing
• Google Adwords
• Marketing Strategy
• New Business Development