Roopa Gowda
☆Generative AI, Google AdWords & Analytics Certified ☆Corporate Digital Marketing Evangelists ☆Online Marketing Consultant ☆Digital Brand Specialist
- Role
- Corporate Digital Marketing Specialist at Accenture
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Roopa Gowda
As a Corporate Digital Marketing Specialist at Accenture, I bring over 11+ years of experience and certifications in Generative AI for Marketing, Google AdWords, and Analytics to help clients achieve their digital marketing goals. I have a proven track record of delivering successful campaigns across various channels, platforms, and industries, including IT, Finance, Banking, Real Estate, Automobile, Aerospace, and Education.I excel in creating and executing market strategies, planning and analyzing lead generation and management, managing and optimizing organic and paid marketing activities, and utilizing web analytics and reporting tools. I also possess strong communication and collaboration skills, working effectively with cross-functional teams and stakeholders to ensure that project scope, goals, and deliverables are met. My mission is to empower clients with data-driven insights and innovative solutions that enhance their brand awareness, customer engagement, and business growth.
Experience
Corporate Digital Marketing Specialist
Sep 2023 — Present · Bengaluru, IN
Spearheading Digital Campaign Strategies to Boost Brand Visibility and Engagement* Leading SEO and SEM Initiatives to Enhance Online Presence and Search Rankings* Managing Social Media Platforms to Foster Community Growth and Interaction* Analyzing Digital Marketing Data to Inform Decision-Making and Strategy Adjustments* Collaborating with Cross-Functional Teams to Align Marketing Goals with Business Objectives* Crafting Targeted Content for Digital Channels to Engage Diverse Audiences* Overseeing Email Marketing Campaigns to Maximize Reach and Conversion Rates* Implementing Innovative Digital Tools and Technologies to Stay Ahead in a Competitive Market* Monitoring Digital Trends and Insights to Keep Strategies Relevant and Effective* Ensuring Brand Consistency Across All Digital Marketing Efforts and Communications
Education
Bangalore University
Master of Computer Applications (MCA), Computer application
2009 — 2012
Skills
- Sql
- Css
- Web Development
- Javascript
- SEO
- C
- Wordpress
- Email Marketing
- Sem
- Search Engine Marketing (Sem)
- Online Marketing
- E-Commerce
- Digital Marketing
- Html
- Software Testing
- Social Media Marketing
- Web Analytics
- Google Adwords
- Google Analytics
- Photoshop
- Search Engine Optimization (SEO)
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