Roopali Kagalwala

About Roopali Kagalwala

I began my career in 2002 at TVS Electronics, Chennai, managing national channel strategy, partner programs, and go-to-market initiatives for hardware products. This experience sharpened my ability to leverage technology partnerships for growth and execute high-impact channel marketing strategies.By 2009, I transitioned into BFSI enterprise sales, securing large-scale deals and emerging as a top sales performer at ElectraCard and Newgen Software. Working with State Bank of India, Axis Bank, ICICI Bank, HSBC, Bank of Baroda, IDBI Bank, and others, I gained hands-on experience in business strategy, sales execution, and enterprise partnerships.In 2014, I took on the challenge of building and scaling the global marketing practice for Hosted Payment Services, leading initiatives across issuance, acquiring, digital payments, security, and back-office solutions. I drove global expansion, sales enablement, and digital transformation, from launching the ATM Business Champion Program to executing a comprehensive website relaunch, navigating complex marketing landscapes to accelerate growth and enhance user experience.Recognizing the shift toward digital, I completed a Digital Marketing certification from Digital Vidya in 2017 & Google Digi Pivot Program in 2022. In 2020, I fully embraced my entrepreneurial instincts, stepping into the role of VP Product & Marketing at an e-commerce food tech startup. In 2021, I took on a high-impact role at CMS Info Systems, leading end-to-end marketing efforts for the company’s successful IPO listing on BSE & NSE.Currently, as VP Marketing at PayMate, I lead strategic marketing, PR, and digital initiatives for a leading digital business payments company across India, CEMEA, and APAC.Inspired by the journeys of Steve Jobs, Jeff Bezos, Elon Musk, and Jack Ma, I continuously seek to adapt, experiment, and push boundaries. With S&P 500 tenures dropping below 16 years and startups like Uber and WhatsApp reaching billion-dollar valuations in record time, change remains the only constant.Looking back, my career has been defined by bold experimentation, strategic execution, and cross-functional leadership—spanning Corporate Communication, Product Marketing, Digital Marketing, User Experience, and Channel Strategy. Along the way, I’ve celebrated major wins, learned from failures, and honed the ability to differentiate what works from what doesn’t.As I move forward, my focus remains on co-creating and executing innovative marketing strategies that drive growth, transformation, and impact in the new digital era

Experience

1. Vice President Marketing

   Paymate

   May 2023 — Present · Mumbai, IN

   Leading strategic marketing at PayMate, a leading digital business payments company operating across India, CEMEA, and APAC. Passionate about fintech innovation, digital transformation, and driving brand growth through high-impact marketing strategies. Leadership : Lead and mentor a 6-member marketing team across corporate communication, product marketing, digital marketing, and regional marketing. Brand & Digital Growth: Spearheading the revamp of the PayMate website to enhance brand awareness, drive engagement, and boost lead generation. Public Relations: Managing global PR on a lean budget, securing widespread media coverage, driving thought leadership through strategic press releases, and enhancing regional brand visibility Market Expansion : Pioneered bank-led and partner-led marketing initiatives to accelerate business payments adoption across key regions. Demand Generation : Executed targeted email marketing, LinkedIn outreach, webinars, and event participation to expand PayMate’s presence in CEMEA, APAC, and India Global Visibility: Elevated PayMate’s global brand presence through participation in premier fintech events Mobile App & Payments Growth:Drove significant payment volume growth, expanding app adoption and increasing the number of transacting businesses, contributing to market penetration and digital payments adoptionLed the successful launch of the Business Payments Mobile App in Malaysia, partnering with SIDEC Sales Enablement : Strengthening regional sales and partnership teams with impactful marketing collaterals

Education

• K J Somaiya Institute of Management

  MBA, MBA (MMS) Marketing

  2000 — 2002

• Indian School of Business

  Digital Marketing Diploma from Google & ISB

• Digital Vidya

  Certified Digital Marketing Masters Course, Digital Marketing

  2017 — 2017

• A.F Petit Girls High School, Bandra (w), Mumbai

  Secondary School Certificate

  1984 — 1994

• NIS Sparta

  Honors Diploma in Sales and Marketing, Sales and Marketing

  1997 — 1998

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Bachelor of Commerce (B.Com.), Specialisation in Computers

  1995 — 1999