Roopa Gopalakrishnan
Digital Marketing & Product Management Leader | GTM Strategy | Owned Channels Personalization | Customer-Centric Execution | Ex-US Bank, Truist, Ogilvy
- Role
- Digital Engagement Manager at U.S. Bank
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Roopa Gopalakrishnan
I am a digital marketing strategist and product leader with 10+ years of experience shaping how brands connect, convert, and grow through creativity, data, and technology.My work sits at the intersection of marketing and product, where customer insights meet innovation. I have led lifecycle and personalization strategies that turn digital experiences into lasting relationships, using platforms like Adobe Experience Cloud, AEP, and machine learning to bring customer journeys to life across mobile, web, and CRM.I am passionate about building programs that not only perform but inspire—driving measurable growth while elevating brand storytelling. Whether leading cross-functional teams, mentoring emerging talent, or translating complex data into actionable strategy, I bring a balance of creative vision and operational clarity to every challenge.Specialties: Marketing Strategy | Lifecycle & CRM | Product Management | Personalization & Customer Experience | Journey Orchestration | AI/ML Segmentation | Cross-Functional Leadership | Digital Growth
Experience
Digital Engagement Manager
Jun 2025 — Present
Education
University of Mumbai
Bachelor of Arts (B.A.), Economics
The University of Alabama
Master of Science (M.S.), Marketing
The University of Alabama
Master of Science - MS, Marketing
Guru Nanak Institute of Management Studies
Master of Business Administration - MBA, Marketing
Skills
- Digital Communication Strategy
- Web Analytics
- Hootsuite
- Creative Briefs
- Influencer Marketing
- Content Management Systems (Cms)
- Wordpress
- Blogging
- Brand Management
- Content Strategy
- Marketing Strategy
- Sem
- Mobile Marketing
- Adobe Analytics
- Microsoft Office
- Marketing Communications
- Advertising
- Market Research
- Real-Time Marketing
- Concept Development
- Focus Groups
- Questionnaire Design
- Qualtrics
- Cross Functional Team Building
- Digital Marketing
- Marketing Automation
- Project Management
- Consumer Insight
- Quantitative Research
- Marketing Research
- Marketing
- Copywriting
- Interactive Marketing
- Account Management
- Google Analytics
- Media Planning
- Strategic Communications
- Integrated Marketing Communications Planning
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