Roopa Bhat

Data Strategy, Analytics, Insights and Marketing Technology Leader| Identity, Audience strategy and Outcome based measurement expert | Trusted Problem Solver

Role
Vice President, Analytics at Epsilon
Location
Raleigh, NC, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Roopa Bhat

A proven global executive with deep expertise and a customer centric approach for all things at the intersection of data, technology, and marketing. I bring a wealth of experience having worked on both the client and vendor side across diverse disciplines. I am a proven change catalyst and an expert in leveraging disparate data ecosystems, technology at various maturity levels, and distributed teams to deliver simultaneous competitive business environment. I have depth and breadth of experience in CPG, Sports, Travel, Beauty as well as regulated industries such as Financial Services and PharmaceuticalsEmpathetic leader who has built and scaled successful high performing teams in complex matrix global organizations.Outside of work, I like to engage with the community by conference speaking engagements, guest lectures, and eMentoring kids in under-resourced communities to put them on the path to STEM careers.Key Strengths- Data Driven Strategy- Data Democratization and activation enablement- Digital Marketing Analytics- MarTech Solutions- Strategic storytelling- Revenue defense and P&L management through RFP responses, Contract negotiations and efficient resource planning- Leadership & team building

Experience

  1. Vice President, Analytics

    Epsilon

    Apr 2024 — Present · US

Education

  • Baruch College

    MBA, Finance

    2003 — 2006

  • KLE College of Engineering and Technology

    B.E, Computer Science

Skills

  • User Experience
  • Business Analysis
  • Agile Methodologies
  • Software Project Management
  • Management
  • Java
  • Javascript
  • Program Management
  • Requirements Analysis
  • Web Analytics
  • Analytics
  • Project Management
  • Sdlc
  • Leadership
  • Strategy
  • Software Development Life Cycle (Sdlc)
  • Agile Project Management
  • Strategic Planning
  • Digital Analytics
  • Vendor Management
  • Databases
  • Team Management
  • Digital Strategy
  • Process Improvement
  • Software Development
  • IT Strategy
  • Team Leadership
  • Sql
  • Business Intelligence

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Roopa Bhat — Vice President, Analytics at Epsilon in Raleigh, NC, US | Unifers