Ronza Ali
Senior Marketing Manager @ESET
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WORK HISTORY
Senior Marketing Manager @ESET
Toronto, ON, CA
As Senior Marketing Manager at ESET Canada, I lead key marketing initiatives across demand generation, B2B and end-user campaigns, PR, ABM, and branding. I collaborate with internal teams and external agencies on high-profile campaigns, including sponsorships like the Calgary Flames and the Women in Cybersecurity Scholarship program, and contribute to the development of localized and Canadian-specific assets.Key Achievements:• Directed high-impact B2B and end-user campaigns in collaboration with internal teams and external agencies, increasing lead generation and brand awareness across Canada.• Contributed to the creation of a new Canadian branding suite, incorporating humour, hockey, and local culture to differentiate ESET in the market.• Oversaw the Calgary Flames sponsorship campaign with support from internal colleagues and agency partners, delivering innovative activations and audience engagement.• Managed PR and communications, securing national media coverage and strengthening ESET Canada’s reputation.• Executed account-based marketing (ABM) campaigns for strategic client acquisition and retention.• Introduced data-driven frameworks to optimize campaign performance, improve ROI, and measure marketing effectiveness.• Built strong relationships with internal and external stakeholders to deliver successful, collaborative campaigns.
EDUCATION
York University
Bachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services
York University
Bachelor of Commerce - BCom
York University
Bachelor of Commerce - BCom, Business Administration and Management, General
SKILLS
ABOUT RONZA ALI
Experienced PR and Campaigns Marketing Manager adept at crafting impactful strategies across B2B and B2C sectors, including partner reseller channels and retail. Specializing in go-to-market strategies, I leverage my expertise to amplify brand presence and drive revenue growth. With a B.Com background, I bring a strategic and analytical approach to campaigns, tailoring efforts to resonate with audiences and deliver measurable results. Passionate about innovation, I collaborate with cross-functional teams to implement cutting-edge marketing and PR solutions. Whether cultivating media relationships, crafting compelling narratives, or optimizing customer journeys, I\'m committed to driving business success.
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