Ron Parsons

About Ron Parsons

Skilled and driven Leader, Product Developer/Manager, User Experience expert, and Technologist with two decades of experience in Digital strategy, online journalism, content management, and visual design. Generative AI (Artificial Intelligence) authority, with practical knowledge on how to successfully integrate ML, LLMs, and AI into journalistic operations and workflows.Project lead for redesigns (including responsive and mobile design) and platform improvements/migrations for high-profile sites, apps and portfolios like Nexstar Inc, Yahoo! News, Los Angeles Times, Chicago Tribune, Buzz (Spin) Media, and others. Professional cross-functional manager and project leader. Portfolio owner for front-end, audience engagement, content management systems, commenting, Ad Products, and registration possessing unique combination of digital journalism, technology, product management, and design skills. Specialties: People management, product development, project management, news feed systems, content management systems, news and multimedia feeds, editorial tools, digital and mobile news strategy, digital journalism technologies, SEO, design/user experience, responsive design.

Experience

1. Vice President, Product Solutions

   Nexstar Media Group, Inc.

   Jun 2019 — Present · Los Angeles, CA, US

   Oversee Product and AI Strategy for Nexstar Digital\'s Websites, Mobile Apps, Content Management Systems, editorial toolsets, and consumer-facing Digital experiences. Portfolio includes Nexstar\'s network of TV station and national news Websites, the WordPress CMS, and various technology, vendor, and content integrations.

Education

• University of Arizona

  B.A., English Literature

  1989 — 1994

• University of Arizona

  M.A., Journalism

  1994 — 1996

Skills

• Online News
• Enterprise Software
• Content Management
• Publishing
• Web Content Management
• Web Analytics
• Integrated Marketing
• Advertising
• Data Feeds
• Website Development
• Blogging
• Graphic Design
• Newspapers
• Strategy
• Editorial
• Product Development
• Search Engine Optimization (SEO)
• User Interface Design
• Responsiveness
• Web Design
• Journalism
• Online Journalism
• User Experience
• Content Strategy
• Wordpress
• People Management
• Project Planning
• Project Management
• Digital Media
• Information Architecture
• Product Management
• Social Media
• Digital Strategy
• Web Development
• SEO
• Digital Journalism
• Visual Design
• Online Advertising
• Cms