Ronnie Iquina

About Ronnie Iquina

Cross-Media Marketing consultant with 10+ years experience in multi-tiered media sales from local direct businesses up to Fortune 500 corporations. Also 12+ years experience in the military with 2 deployments with Enlisted & Officer experience and training.Specialties: New Business DevelopmentOn-Air / Online / Onsite 360 Niche Marketing(Traditional & Social Media / Event Marketing)Client Servicing & RelationsTeam Building & LeadershipExecutive-Level SellingProblem Solving & Multitasking

Experience

1. Senior Account Executive Media Consultant

   Big Data Marketing

   Oct 2003 — Present

   I am a Sr. Account Executive with Interactive One & Radio One - Cincinnati. From a traditional advertising perspective, our network owns one of the remaining heritage FM stations in the market 101.1 WIZF-FM (25 Years Strong!) with a primary demo A18-34/ Our TOP performing cluster is thorough with 100.3 WOSL-FM (A25-54) Old School & 1230 WDBZ-AM (A25-54) featuring Talker\'s 100 signature host, Lincoln Ware along with 8 subsidiary sites via Interactive-One to complete our lifestyle network. What\'s most important in this day & age is the ability to interact with your intended demographic beyond traditional ads - we have done a tremendous job to provide clients the ability to extend into their digital content management footprint seamlessly integrated into our network. In the words of David Ogilvy,\"What really drives consumers to buy or not to buy is the CONTENT of your advertising, not it\'s form.\"I pride myself in assisting clients above & beyond advertising tactics and fully developing marketing strategies. Our team facilitates with developing & servicing client\'s promotional & marketing strategies by executing ideas to effectively reach our unique audience. With the advent of the web & mobile, we have dramatically increased our ability to mobilize our audience by combining our on-air assets & onsite events with the variety of online, social networking, and mobile capabilities. Some of my key clients include: Coca Cola, State Farm Insurance, Horseshoe Casino, La Rosas, Gold Star Chili, Xavier University, NKU, Rent N Roll, Little Caesars, R&R Promotions & several signature events in the market.Everyday I am motivated to work with a diverse set of clientele & assist them to meet a successful ROI. I pride myself on the ability to cut through the clutter & focus on the specifics to make everyone more successful!\"Let\'s create ideas to engage & mobilize our audience to your business\"

Education

• University of Cincinnati

  Bachelor of Fine Arts

  1997 — 2003

Skills

• Marketing Strategy
• Social Media
• On-Air
• Advertising Sales
• Crm
• Event Marketing
• Recruiting
• Broadcast
• Leadership
• Team Building
• Digital Media
• Promotions
• Event Planning
• Radio
• Project Management
• Advertising
• Training
• New Business Development
• Sales
• Marketing
• Strategy