Ronn Patterson

About Ronn Patterson

Hi. I’m Ronn, a motivated Creative Services leader, who’s achieved progressively responsible success leading creative teams to produce a variety of multimedia works used across channels.Some of my core skills include: Creative Services and Operations, Project Management, Strategic Direction, Graphic Design, Print & Digital Production, Branding, and Process improvement and automations.I’ve consistently been promoted into growing accountabilities with teams encompassing In-Store Marketing, Packaging, Digital Design Collateral, Direct Mail, Tab circulars, Copywriting, Design Operations & Project Management, and Quality Control/Proofing. A recent achievement in this role included reducing costs by by creating a new method for sourcing workload information from the project management software and improving tracking processes to better manage dozens of overlapping, complex projects at the same time.I’m continually seeking to grow my professional network – please connect with me on LinkedIn!

Experience

1. Head of Graphics

   Rockline Industries, people who make it right

   Sep 2022 — Present · WI, US

   Lead and develop creative operations of Graphic Project Managers/Coordinators, Graphic Designers, freelance and agency resources in the design and production of all customer related creative artwork, completed on time and with the highest degree of accuracy and customer satisfaction. This includes enforcement of various external and internal brand management standards for major retail chains (Walmart, Target, Costco, etc.) and budget management of any accompanying photography, eCommerce assets, or CGI renders. Envision, design, and streamline processes, automations, and team structures to enable exceptional service and provide oversight of resource allocation, operational alignment, speed-to-market, and KPI/PBL performance metric-based process improvements. Selected Achievements:• Researched, negotiated, developed & deployed an Asset Management System (CMS/DAM) and workflow in 10 months, under budget and ahead of the 1.5-year target. This offers automations for project tasks, ease and effectiveness of artwork review routings, and PowerBI data analysis and tracking.• Led a leadership sponsored, comprehensive audit of the department and partnered stakeholder process. This included full process mapping, definition of decision-tree and gateway points, notifications, SOP documentation, vendor management standards, and integration of new artificial intelligence tools. • Improvements in compliance and legal review systems as well as external vendor color proof approvals going from a 4-week process to 5 business days and hitting 92% effective in 6 months.

Education

• University of Wisconsin-Milwaukee

  B-FA

Skills

• Production Managment
• Adobe Acrobat
• Art Direction
• Brochures
• Public Relations
• Graphic Design
• Branding & Identity
• Creative Strategy
• Concept Development
• Pre-Press
• Creative Direction
• Mac
• Fashion
• Logo Design
• Marketing
• Quarkxpress
• Typography
• Image Editing
• Photography
• Brand Development
• Graphics
• Image Manipulation
• Adobe Creative Suite
• Illustrator
• Advertising
• Art
• Catalogs
• Indesign
• Layout
• Corporate Branding
• Direct Mail