Ron Mertz

About Ron Mertz

A seasoned consumer products executive with over 30 years\' experience in brand marketing, sales and distribution in both established and entrepreneurial businesses. I help wine and spirits brands build scalable U.S. route-to-market strategies that drive distribution, execution, and profitable growth.I shape how to successfully enter, expand and scale within the complex U.S. three-tier-system. With a focus on route-to-market strategy, I help leadership teams align portfolio vision with real-world distributor execution-unlocking profitable growth across emerging and established channels of business. Specialties: Comprehensive wine and spirit expertise. National accounts, sales, marketing, new product development, organizational strategy & leadership, remuneration plan creation, three-tier distributor management, vendor relations, budget creation, brand planning, product leadership.

Experience

1. Managing Principal Founder

   Mertz Enterprises, Llc

   Sep 2009 — Present

   I work with emerging and established wine and spirits brands to design and execute winning U.S. route-to-market strategies. My focus is on building distribution systems that actually perform - commercially sound, operationally scalable, and aligned with long-ter brand equity.

Education

• University of Minnesota

  BA, Speech Communications, Psychology

  1987 — 1992

• Burnsville Senior High School

  Diploma

  1985 — 1987

• Rockhurst University

  MBA, Executive Focus

  2002 — 2004

Skills

• Business Planning
• Strategy
• P&L Management
• Public Speaking
• Alcoholic Beverages
• Wine
• Brand Development
• Business Strategy
• Sales Operations
• Management
• Brand Management
• Marketing Strategy
• Sales Management
• Marketing
• Consumer Products
• Leadership
• Strategic Planning
• Start-Ups
• Product Development
• Key Account Management
• Merchandising
• Retail