Ron Miller

About Ron Miller

Communications and marketing leader with more than 30 years of experience translating complex technical ideas into clear, compelling stories that engage employees, customers, and stakeholders. My work sits at the intersection of strategy and execution—building communication programs that combine thoughtful narrative development with hands-on content creation across writing, design, digital platforms, and multimedia storytelling.Much of my career has been spent inside manufacturing and engineering-driven organizations, partnering with executives, engineers, operations teams, and sales leaders to align innovation with clear market and internal communication. Today at Icon Foods, I lead corporate communications, brand strategy, and integrated campaigns for a global clean-label ingredient company, developing thought leadership, digital storytelling, product launches, and industry engagement programs that connect technical innovation with customer value.Throughout my career—from manufacturing organizations to global communications initiatives—I’ve focused on one core challenge: helping organizations explain complex work in ways that build trust, clarity, and momentum. Whether the audience is employees, customers, industry partners, or the public, effective storytelling turns strategy into understanding and action.I also serve as an Adjunct Professor at West Virginia University, where I teach Advertising & Creativity. In the classroom, as in the workplace, my goal is the same: helping people communicate complex ideas with clarity, creativity, and purpose.

Experience

1. Director of Marketing

   Icon Foods

   Jun 2025 — Present · Portland, OR, US

   Spearhead the “Sweet Science” marketing system, driving weekly white paper and campaign launches that integrate blog content, email marketing, social media, and sales enablement tools across 10+ product lines.• Partner with CEO to translate complex food-science innovation into market-ready storytelling, positioning Icon Foods as the clean-label authority in sweeteners, fibers, and functional ingredients.• Lead a cross-functional marketing cadence that delivers consistent 25–30% open rates and record engagement through data-driven Mailchimp campaigns and content SEO optimization.• Develop and design comprehensive “Campaign DNA Kits” including sell sheets, FAQs, sales guides, memes, and pro-tips — empowering the sales team with cohesive, on-brand collateral.• Collaborate with external SEO and analytics partners to elevate the IconFoods.com digital ecosystem, increasing organic search visibility and reinforcing leadership in sugar reduction science.

Education

• Oregon State University

  Bachelor of Science - BS, Graphic Design - Minor in Broadcast Media (A/V Production)

  1986 — 1990

• West Virginia University

  Master of Science - MS, Integrated Marketing Communications

Skills

• Digital Marketing
• SEO
• Copywriting
• Advertising
• Social Media Marketing
• Marketing
• Marketing Communications
• Social Media
• Marketing Strategy
• Graphic Design
• Facebook
• Digital Strategy
• Graphic Arts
• Online Advertising
• Blogging
• Photography
• Digital Trends
• Graphics
• B2b Marketing
• Photoshop
• Digital Media
• Sem
• Web Design
• Video Production
• Digital Photography
• Photo Editing
• Lead Generation
• Web Development
• Multimedia Marketing Communications
• Illustrator
• Web Services
• Saas
• Advertising Management
• Business Intelligence
• Multi-Media Marketing Campaigns
• Print Production Process
• Marketing Research
• Commercial Photography
• Social Marketing
• Pinterest