Ronit Ben Sheffer

About Ronit Ben Sheffer

A seasoned Product Marketing leader and partner lead expert, deeply passionate about enhancing customer and partner experience journey. An adept manager working in diverse environments, with extensive business and technical knowledge. Currently leading the adoption of Microsoft Teams Premium with Gen AI capabilities. Encompassing over 20 years of background in corporate as a technical product marketing demonstrates a proven track record of success in global environments, working with top-tier enterprise clients.Passion and strength- Diving deep into data and products, as well as building strong partnerships and collaborations with engineering teams- Connection with customers, listening to their feedback, and translating it into innovative solutions- Orchestrating initiatives that unify multiple teams in a structured manner.Strong execution skills- Known as a \"Creative Marketer,\" I excel at finding out-of-the-box solutions and refining value propositions to consistently deliver measurable results.Notable achievements- Leading one of Microsoft\'s most successful adoption programs - the adoption of the new \'Microsoft Teams Premium’ offering. 20% above the market benchmark for new products. Leading with Gen AI capability- Shaped Microsoft Teams roadmap framework, adopted across Microsoft 365 as the roadmap commitment communication standard- Core member of the storytelling team that redefined the narrative for ‘Microsoft 365’, a leading global brand- Winning the desired market leader position- No.1 testing vendor in the industry, as the head of Amdocs testing marketing team- Award-winning architect of \'proactive and provocative,\' a creative social media marketing campaign that cemented Amdocs\' leadership in the convergence system domain- Nominated a top company employee for a ‘can do’ attitude and commitment to results (Comverse)- Highly valued and recommended by the top-level executives (CXO) of the industry (reference upon request)- Nominated for excellence by the Israeli Office of Standards (Comverse).

Experience

1. Copilot Capacity and Capability Partner Lead

   Microsoft

   Apr 2024 — Present

   Microsoft’s Partner Practice Lead for Copilot and agent solutions, focused on enabling partners to guide customers through their AI transformation journey. Setting partner for success to build the expertise and capacity needed to lead customers toward becoming AI frontier firms.

Education

• Mamarm IDF- an elite military computer software unit

  Information technology studies

• Technion - Israel Institute of Technology

  B.Sc, Economics & management @ industrial engineering

• Technion - Israel Institute of Technology

  MBA, marketing

Skills

• Mobile Devices
• Leadership
• Mobile Technology
• Go-to-Market Strategy
• Management
• Project Planning
• Product Marketing
• Software Development
• Marketing Management
• Market Analysis
• Strategy
• Marketing
• Software as a Service (Saas)
• Business Development
• Product Management
• Marketing Strategy
• Business Strategy
• Saas
• Project Management
• Pre-Sales
• Strategic Partnerships
• New Business Development
• Wireless
• Competitive Analysis
• Start-Ups
• Marketing Communications
• Vas
• Integration
• Software Project Management
• Telecommunications