Ron Freer
B2B / B2C / F&B / CPG
- Role
- Key Account Manager at Puratos
- Location
- Portsmouth, NH, US
- LinkedIn followers
- 500 followers
About Ron Freer
Business Development• 10%+ sales growth YOY for the past 7 years• Retail Sales: CVS Health, Staples, Verizon Wireless, Toys R Us, Dollar Tree, Advance Auto Parts, Macy’s, Lowe’s Home Improvement, Ahold-Delhaize USA, Total Wine, Wegman’s Markets, Foot Locker• Brand Sales: Proctor & Gamble, Gillette, Dunkin’ Brands, Sylvania, Kiss Cosmetics, Kao Beauty Brands, Goose Island Beer Company, LL BeanCareer SnapshotA progressive tenure in both B2B and B2C sales & marketing management• Relationships with top national retailers & retail CPG brandsA strong background in business development and go-to-market strategies• Advanced certification in sales planning & negotiationSales success via new business development, key accounts & distributor management• Delivered double-digit sales growth each of the past ten yearsExecutive Highlights• Revenue Generator - record sales results for the past 5 years, built on high motivation, strong market analysis, and big game hunting. Results: multiple new $500k+ sales deals YOY• Business Developer - long track record of market research & analysis, business plan development & execution, and customer cultivation. Results: dozens of new, long-term customers• Team Leader - with a reputation for developing results-driven teammates setup for success. Results: improved organization-wide motivation, productivity, and colleague retention• Product Visionary - extensive product development experience including new products, line extensions, & Private Label across several CPG categories. Results: launched over 50 new SKUs, with each rollout on-plan & on-budget, and each reaching sales quota
Experience
Key Account Manager
Jan 2018 — Present · Boston, MA, US
Puratos is a global leader in innovative nutritional ingredients & solutions for bakery, patisserie & chocolate. My role focuses on business development through strategic accounts management and new business opportunities• Develop and lead the sales growth strategy with national & key regional accounts in North East territory, including: Whole Foods, Hannaford, Stop-n-Shop, BJ\'s Wholesale Clubs, Big Y, Associated Grocers, Market Basket, Cumberland Farms• Manage territory broker & distributor relations through sales, operations and distribution support• Support national accounts through regional communications & execution: Kroger, Safeway, Albertsons, Costco• Oversee all regional category and channel management projects in alignment with the business development team: field sales, tech support, R&D, marketing, operations• Deliver customers long term added value through customized innovation, by researching customer/consumer needs and leading internal R&D team to develop profitable bakery, patisserie & chocolate solutions
Education
University at Buffalo
Bachelor, Communication, General
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