Ronelle Reed

About Ronelle Reed

Senior communications professional with 20+ years of experience developing and implementing impactful internal and external communications strategies and tactical plans for healthcare organizations, global technology corporations and public relations agencies.* Creates meaningful narratives to inspire and engage employees* Collaborates with cross-functional professionals to solve complex communications challenges* Leads strategic communications strategy and planning, executive visibility programs, proactive public and media relations, content development to achieve collective goals* Builds lasting and productive relationships with colleagues, vendors, brokers, media, influencers and community partners

Experience

1. Communications Lead, East Bay Public Affairs

   Kaiser Permanente

   Jun 2021 — Present

   Leads the development of strategic communication plans by consulting with clients and stakeholders to identify business objectives, key performance indicators, and communication requirements; ensuring plans are aligned with the organizational strategy; managing project schedules; providing input into budget; identifying and leveraging appropriate audiences and channels; and providing strategic support on a variety of organizational initiatives.Conducts or oversees business-specific projects by applying deep expertise in subject area; promoting adherence to all procedures and policies; developing work plans to meet business priorities and deadlines; determining and carrying out processes and methodologies; coordinating and delegating resources to accomplish organizational goals; partnering internally and externally to make effective business decisions; solving complex problems; escalating issues or risks as appropriate; monitoring progress and results; recognizing and capitalizing on improvement opportunities; and evaluating recommendations made by others.Leads the implementation of communication efforts by consulting with stakeholders on change management and implementation strategies; assessing effectiveness of communications and making modifications as necessary; and monitoring key performance indicators and ongoing effectiveness of communications.Leads communication activities by providing support to internal and/or external stakeholders; writing, editing, and producing complex content; coordinating production of communications materials; updating content on client-specific and internal/external channels; and ensuring content is consistent with the Kaiser Permanente brand and editorial guidelines in terms of tone, manner, and messaging.

Education

• UC Santa Barbara

  Bachelor of Arts, Communication Studies

Skills

• Public Relations
• Internal Communications
• Media Relations
• Start-Ups
• Marketing
• Leadership
• Event Planning
• Adobe Acrobat
• Powerpoint
• Microsoft Excel
• Product Launch Events
• Media Analysis
• Event Management
• Strategic Brand Positioning
• Press Conferences
• Public Speaking
• Press Releases
• Speakers Bureau
• Marketing Communications
• Dreamweaver
• Message Development
• Key Message Development
• Writing
• Brand Implementation
• Community Development
• Strategic Communications
• Web Content Management
• Communication Skills
• Web Content
• Html
• Social Networking
• Brand Awareness
• Teaching
• Strategic Planning
• Social Media
• Fundraising
• Marketing Strategy
• Filemaker
• Program Management