Ronda Fudge

About Ronda Fudge

Regional Account Director with 7+ years of specialized experience in Market Access, recognized for excellence in cross-functional collaboration across internal Market Access strategic teams to deliver innovative solutions that optimize access and affordability. Proven ability to navigate complex payer landscapes, influence coverage decisions and align regional execution with national priorities across Payers, Health Systems and employer groups.Known for strategic thinking, collaborative leadership, innovation-incorporating AI and data-driven decision-making that consistently enhance business performance and patient access.Key Strengths:• Excellence in cross-functional collaboration across Market Access strategic teams to ensure seamless alignment and execution of payer strategies.• Align regional strategies with national objectives through collaboration with internal stakeholders and external payer partners.• Identify and review unique opportunities for key employer groups and custom clients, ensuring tailored solutions that meet mutual goals.• Leverage insights and analytics to develop market-specific objectives and tactics that deliver measurable results.

Experience

1. Regional Account Director

   Sanofi

   Oct 2025 — Present

   Market, Maryland, Washington D.C. and Delaware | Portfolio: 27 brands across Specialty & General MedicinesKey Responsibilities & Achievements:• Lead strategic engagement with Regional Payers and one National Custom Client payer, fostering partnerships that enhance access and affordability.• Collaborate with internal Market Access strategic teams to ensure alignment of regional execution with national strategies and PBM objectives, while proactively identifying and reviewing unique opportunities for employer groups and custom clients that reflect mutual goals.• Partner with Clinical Pharmacists across Pharmacy and Medical Benefit spaces to build advocacy and deliver evidence-based solutions.• Coordinate closely with Regional and National Operations teams to synthesize competitive intelligence and market trends, aligning insights into actionable strategies that drive portfolio performance and ensure consistency across regional and PBM objectives.• Influence brand strategy through a robust internal network and cross-functional collaboration with Government Affairs, Policy, Medical, Commercial Excellence, and Field Sales teams.• Design and execute payer-specific strategies informed by stakeholder insights, ensuring alignment with business objectives and patient needs.• Demonstrate leadership in business planning, strategic execution, and performance analysis, consistently delivering results in a dynamic, highly regulated environment.• Manage Market Access strategies across multiple therapeutic areas, including Endocrinology/Metabolic, Neurology, Immunology, Respiratory, Rare Blood & Rare Disease Core Competencies• Market Access Strategy & Execution• Cross-Collaborative Leadership• Payer Contracting & Negotiation• Portfolio Management Across Specialty & General Medicines• Trade & Channel Strategy Integration• Data Analytics & Business Planning• Health Policy & Government Affairs Collaboration

Education

• Howard University

  BS

• Howard University

  MS

Skills

• Product Launch
• Cardiology
• Sales Effectiveness
• Endocrinology
• Diabetes
• Hospital Sales
• Medical Devices
• Allergy
• Strategic Planning
• Sales Presentations
• Pharmaceutical Sales
• Pharmaceutical Industry
• Kol Development
• Kol Management
• Team Building
• Team Leadership
• Cross-Functional Team Leadership
• Business Relationship Management
• Relationship Building
• Key Account Relationship Building
• Client Development
• Client Presentation
• Sales Management
• Territory Management
• Territory Account Management
• Territory Development
• Territory Penetration
• Business Development
• Team Development
• Business Relationship Building
• Long Term Relationship Building
• Strategic Planning for Growth
• Sales & Marketing
• Kol Identification
• Reporting & Analysis
• Key Account Development
• Go-to-Market Strategy