Quan Cao

About Quan Cao

Strategic Senior Data Scientist with 8+ years’ experience delivering measurable impact across the full marketing analytics SEM Always-On Testing, segmentation, targeting, and executive reporting—at Zillow, Toyota (via Publicis Groupe), AT & T, and Elo Touch Solutions.Currently at Zillow, I drive data-backed marketing strategy and performance optimization for $150M+ annual budgets, automating Marketing Mix Modeling and designing scalable, always-on SEM incrementality testing across 210+ DMAs. My innovations in Bayesian modeling, attribution, and unified reporting have directly informed $200M+ in budget reallocation and set new standards for cross-channel measurement.At Publicis Groupe (Toyota account), I led advanced audience segmentation on 200M US households, integrated machine learning, NLP, and LLMs to deliver real-time insights, and helped optimize $600M+ in media spend. I pioneered the use of generative AI for sentiment analysis and creative evaluation, and engineered automated ETL and LLM-powered dashboards for actionable marketing intelligence.At AT & T/Xandr, I built high-scale auto intender segmentation and negative-sampling lookalike models—delivering AUC >0.8 at 200M+ household scale—fully automated with cloud deployment and real-time dashboards.Technical skills:Python, SQL, R, Databricks, MLflow, JAX, GCP, AWS, Alteryx, Tableau, Machine Learning, Bayesian Modeling, Causal Inference, NLP, LLMs (GenAI)Education:M.S. in Business Analytics (UT Dallas), pursuing M.S. in Computer Science (Georgia Tech), plus Coursera certs in Gen AI & Deep Learning.I’m passionate about turning complex data into strategic value, architecting scalable solutions, and leading cross-functional teams to achieve outsized business results.Open to connecting about roles in Data Science, Marketing Analytics, and AI/GenAI applications.

Experience

1. Staff Data Scientist

   Intuit

   Jan 2026 — Present · San Diego, US

   Consumer Group | TurboTax- Digital Marketing

Education

• Udacity

  Deep Learning Nanodegree

  2018 — 2018

• Hunan University

  Bachelor's Degree, Marketing

  2011 — 2015

• The University of Texas at Dallas

  Master’s Degree, Business Analytics

  2015 — 2017

Skills

• Sas
• Hive
• C
• Sas Programming
• Tableau
• Pandas
• Big Data
• Mongodb
• Predictive Analytics
• Extract, Transform, Load (Etl)
• Sql
• Qlikview
• Data Mining
• Apache Pig
• Sql Server Integration Services (Ssis)
• Analytics
• Sap Businessobjects
• Scikit-Learn
• Sql Server Reporting Services (Ssrs)
• Hadoop
• Logistic Regression
• Apache Spark
• R
• Sap Netweaver Business Warehouse (Sap Bw)
• Python