Ron B.
Strategic Marketing & Partnerships Leader | Sponsorship Activation | Talent & Athlete Branding | Sports Business Consulting
- Role
- Adjunct Professor at New Jersey City University
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ron B.
I’m a strategic marketing and partnerships leader with 10+ years of experience in sports, entertainment, and brand consulting. What I do? I design and execute global sponsorship activations, athlete branding initiatives, and partnership strategies that elevate visibility, unlock revenue, and create community impact. I bring a consulting mindset—combining data-driven insights with creative storytelling—to help organizations grow and transform. Problems I Solve Brands: Need stronger sponsorship ROI? I build integrated campaigns that align assets, media, and messaging. Athletes: Struggling to stand out? I create branding strategies that maximize reach and marketability. Organizations: Seeking community engagement? I broker partnerships that drive funding, empower youth, and deliver measurable impact. Track Record NJCU: Boosted athlete visibility through institutional branding during conference realignment. Urban Youth Racing School: Partnered with NASCAR to launch a virtual racing league; secured $800K+ in sponsorships and donor funding. NFL: Developed rookie branding and digital storytelling strategies to expand player reach and engagement. Let’s connect if you’re looking for a partner to drive growth through sports, brand strategy, and purpose-driven partnerships.
Experience
Adjunct Professor
Jan 2023 — Present · Jersey City, NJ, US
Education
St. John's University
Master's degree, Sport Management
2017 — 2019
Bowie State University
Bachelor’s Degree, Sport Management
2013 — 2016
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