Ronata Rogers
Sports Marketing | Experiential & Influencer Marketing | Community Impact
- Role
- Manager, Multicultural and Youth Marketing at NASCAR
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Ronata Rogers
At NASCAR, the focus is on driving multicultural and youth engagement through innovative…
Experience
Manager, Multicultural and Youth Marketing
Nov 2022 — Present · Charlotte, NC, US
Plans and executes experiential activations focused on attracting new fans to NASCAR• Collaborates with cross-functional teams (media, sponsorship, research) to measure metrics to evaluate eventperformance• Monitors event budgets, ensuring cost-effective strategies and maximizing ROI• Oversees the performance of Octagon, ensuring alignment of NASCAR’s business objectives• Collaborates with external media partners to develop engaging content and stories tailored to their audiences• Coordinates and host influencer and high-profile VIP guests race day experiences, including transportation,catering, and accommodations• Leads NASCAR Kids virtual & in-person programming to drive increased membership and partner integration• Serves as the Events Lead for The Belnavis Collective, an Employee Resource Group of NASCAR
Education
Greensboro Day School
High School Diploma
Winthrop University
Bachelor of Science - BS
Winthrop University
Master of Science - MS
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