Ron Alikpala

About Ron Alikpala

Design Direction: Supervise and guide the creative process, collaborate with internal/external stakeholders, writers, photographers, videographers, printers, fabricators, software engineers, and other third-party vendors to ensure successful results. Analyze and review feedback to continually evolve strategies and increase department productivity. Design Strategy: Utilize design principles to develop strategies that leverage current strengths and address existing challenges, identify emerging trends and opportunities to differentiate, and positively impact the client\'s competitive advantages. Apply design thinking principles to reframe big-picture challenges discover actionable opportunities to promote more holistic​ and robust solutions. Branding and Identity: Create scalable branding and identity systems that address present needs and support future growth. Design comprehensive systems that reflect the client\'s voice, values, services, and personality. Establish standards to ensure consistent visual application for print communications, interfaces, packaging, environments, products, and other brand touch-points. Visual Communications: Design and direct creative solutions for print, digital, and environmental systems. Highly knowledgeable in all levels of the design process. Create solutions from a firm understanding of business objectives, client intent, communication challenges, and the ability to identify the opportunities. Reinforce messaging platforms by creating clear and compelling visual information.

Experience

1. Design Director Design Strategist

   Alikpala Consulting

   Jan 2019 — Present · Chicago, IL, US

   Founded and scaled a full-service creative agency, delivering 25+ brand strategy, design, and marketing projects with a 95% client retention rate.Directed creative strategy for brands including Herman Miller, Gravity Tank, Facets Cinema, Nancy’s Pizza, Al’s Beef Chicago, Accreditation Council for Graduate Medical Education, Journal of Graduate Medical Education, Illinois Retail Merchants Association, and Hispanic Alliance for Career Enhancement, and major associations, boosting brand recognition by up to 60% and engagement by 40%.Developed 25+ brand identities and cohesive cross-channel frameworks, ensuring consistent visual and messaging execution.Led multi-disciplinary teams in video, copywriting, and marketing, increasing creative output efficiency by 35% while reducing project turnaround by 25%.Designed social media, email, and content strategies that grew audience reach by 200% and engagement by 35% in six months.

Skills

• Branding
• Digital Media
• Collateral
• Typography
• Branding & Identity
• Project Management
• Interaction Design
• Art Direction
• Communication Design
• Visual Communication
• Experience Design
• Branding
• Information Design
• Corporate Identity
• Packaging
• Design Strategy
• Concept Development