Ron Willison
Group Sales and Events Manager @Natural Retreats
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WORK HISTORY
Group Sales and Events Manager @Natural Retreats
Serve as a National Event Management Expert on potential venue locations and group/event sales resulting in increased opportunity growth and revenues. Coordinate all local Palm Springs estate venues sales, marketing, contracts and client relations• Spearheaded and drove a revenue growth model that leveraged existing executive network to attract and build national brands/clients resulting in massive media exposure, increased bookings and profits * Secured Burger King, Jay Z’s monogram, Jeff Goldblum and Trisha Yearwood photo shoots* Generated 10M+ media impressions (billboards, digital/social media platforms, print)* Supported 25% rate increase elevating marketing and brand value* Generated $350K+ in current year sales (confirmed event bookings including weddings) • Pioneered a strategic partner strategy by identifying and securing untapped market segments (destination management companies and meeting planners) driving revenue, market share and industry credibility* Increased corporate sales by 50%; valued at $100K+* Identified and secured 20+ strategic partners including NACE membership, VRON, PSHA, CVB, Palm Springs tourism board, LGBT center, The DAP health partners•Standardized and integrated a uniform photo shoot pricing blueprint across over-all portfolio (20-30 properties)* Increased revenue by 30-40% YOY• Innovated a full-cycle sales/operational workflow process that integrated leading softwares to streamline inquiries, tour arrangements, site inspections and bookings resulting in optimized efficiency, transparency and time management
EDUCATION
New School University
Graduate of Restaurant Management Program
Certified Meeting Professional
CMP
University of Pittsburgh
Art History & Business
Association of Fundraising Professionals
Certificate
University of California San Diego
Meeting and Special Event Planning Program Certification
CIC
Certfied meeting professional
SKILLS
ABOUT RON WILLISON
R••••••••@naturalretreats.com • 76••••••80 • 20+ years’ experience in…
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