Ronald Storrs

About Ronald Storrs

Digital Marketing Account Director with extensive experience in automotive advertising. Multi-skilled, with a creative background, providing exceptional client-facing account management, new business acquisitions and long-term client retention. Increased revenue, increased website traffic, increased qualified leads, increased sales, increased ROI and ROAS, increased customer retention and increased the LCV - Lifetime Customer Value. Maximized organizational KPI and ROI objectives through the creation of data-driven, strategic marketing plans. Originated campaigns built for demand creation, driving user engagement, generating qualified sales leads, using multi-channel touchpoints including: SEM, SEO, Email, social media, video, website content, retargeting, leveraging vendors, third-party solutions, sales events, and experiential marketing. Key Achievements: • Provided key leadership that built agency’s industry reputation, attracting new customers • Increased agency revenue through new business acquisitions, fortified client relationships, maintained long-term client retention, resulting in 300% agency revenue growth in 10 years • Analyzed and implemented new consolidated systems which streamlined production and increased agency efficiency, reducing operational expenses by over 20% • Advised strategic budget reallocations, handled re-negotiation of clients’ annual media contracts, saving hundreds of thousands of dollars to reallocate to digital, achieving optimum ROAS • Maximized clients’ compliance and co-op reimbursement claims exceeding $3.5M annually r••••••••@gmail.com

Experience

1. Strategic Account Director Automotive Advertising Digital Marketing Sem Seo Social Media

   Integrated Marketing

   Aug 2019 — Present · Fort Lauderdale, FL, US

   Account Management: Understanding a client’s business needs through effective listening, developing strategic data-driven marketing plans to address those needs. Building campaign calendars, plans, and marketing budgets, collaborating with creative teams on content development, managing vendor relationships, and actively pursuing the adoption of new digital opportunities.• Integrated Marketing: Delivering segmented, targeted, and relevant campaigns aimed at capturing new business and retaining existing customers. Establishing project priorities, coordinating with team members for consistency and completion of work in a timely manner. Implementing QA - Quality Assurance measures to ensure marketing assets are delivered on time and right.• Digital Reporting: Monitoring the effectiveness of marketing campaigns and making agile adjustments to content, marketing channels, budget, and timing to optimize KPI and ROI goals. r••••••••@gmail.com

Education

• Art Institute Of Fort Lauderdale

  Design and Visual Communications, General

• State University of New York College at Buffalo

  Design and Visual Communications, General

• McFatter Technical College

  Design and Visual Communications, General

• Erie 1 BOCES

  Commercial and Advertising Art

Skills

• Video Production
• Digital Media
• Copywriting
• Adobe Creative Suite
• Social Media Measurement
• Digital Marketing
• Brand Management
• Branding
• Sem
• Client Relations
• Leadership
• Reporting & Analysis
• Creative Concept Design
• Direct Marketing
• Videography
• Mobile Advertising
• Corporate Branding
• Online Advertising
• Marketing Strategy
• Marketing
• Branding & Identity
• SEO
• Display Advertising
• Account Management
• Advertising
• Search Engine Optimization (SEO)
• Management
• Luxury Brand Marketing
• Website Development
• Integrated Marketing
• Online Marketing
• New Media
• Brand Marketing
• Brand Development
• Google Adwords
• Social Media Marketing
• Google Analytics
• Search Engine Marketing (Sem)
• Operations Management
• Advertising Sales