Ronald Agrella
Manager, Digital Solutions and Marketing Cloud Manager @UMass and former Editor of The Boston Globe\'s Boston.com
- Role
- Manager, Digital Experience and Media at University of Massachusetts
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Ronald Agrella
Ronald Agrella is a Pulitzer Prize winning digital editor who led The Boston Globe\'s…
Experience
Manager, Digital Experience and Media
Sep 2015 — Present · Boston, MA, US
Implementation, training and support for Salesforce Marketing Cloud.• Spearheads digital engagement, product development and strategy for the University of Massachusetts system office.• Supports public-facing technologies that include social media, mobile, and other high profile initiatives across the UMass system.• Business strategy with supporting technologies.• Providing digital accessibility technology support within the UMass system focused on Title II of the Americans with Disabilities Act.• Administers iModules CMS supporting four campuses and oversees interactive engagement with alumni and donors.• Manages content development and administration of video delivery network Brightcove at the system level and all five campuses.• GA4, LookerStudio and analytics reporting.
Skills
- Storytelling
- Ap Style
- Online Marketing
- Content Development
- Copy Editing
- Publishing
- Online Editing
- Journalism
- Web Analytics
- Integrated Marketing
- New Media
- Content Management
- Editing
- Social Media
- Cms
- Digital Strategy
- Editorial
- Video
- Publications
- Creative Direction
- Management
- SEO
- Email Marketing
- Newspapers
- Breaking News
- Multimedia
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