Ronald Jose

About Ronald Jose

PGDM (Rural Management) graduate from IRMA, batch of \'24, currently serving as a…

Experience

1. Management Trainee

   Dabur India Limited

   Jun 2024 — Present · Chennai, IN

   ASM Trainee: AH Shadow - General Trade• Managed 9 distributors and 19 SSMs, overseeing a monthly turnover of ₹154 lakhs.• Executed beat mapping and aligned 6 structured beats based on potential value to maximize market efficiency.• Implemented 2 performance trackers to drive sales:Tracker 1: MTD Goal vs. Achievement for Secondary, ECO, and Retail Value.Tracker 2: Weekly goals, MTD, BTD, CRR & metrics.• Drove business growth across 80+ brands and 300+ SKUs, ensuring strong market penetration and brand visibility.• Managed distribution across 2500+ retail and wholesale outlets, streamlining coverage and supply efficiency- ASM Trainee: AH Shadow - Modern Trade•Achieved a monthly turnover exceeding ₹82 lakhs by managing national & regional accounts including Dmart, Pothys, Saravana, Nilgiris & other Original Format Outlets (OFOs).• Ensured distributor profitability through strategic ROI analysis and adherence to commercial hygiene practices.• Effectively established and achieved monthly salesforce targets, with a strong focus on core brands and NPD (New Product Development) initiatives- ASM Trainee: Rural Stint• Achieved +12% secondary sales growth for the Superstockiest Express Bee Trading Company in December.• Ensured weekly flighting execution across all 4 RSPs, recording month-end growth of +4%,+2.7%,+1.4%,+1.3% for them individually.• Delivered Secondary % L3M growth of +24%(RTP),+36%(Honey),+41.6%(Amla),+49.8%(Odonil Air Freshener), and +58%(Dazzl).• Achieved ECO % L3M growth in December of +8.6%(RTP),+5%(Honey),+16.6%(Amla),+25%(Odonil Air Freshener), and +58%(Dazzl)- ASM Trainee: Urban Stint• Gained strong exposure to category trends, market share dynamics, and competitive benchmarking. • Collaborated with 5 Stockiests and 19 SSMs to enhance sales execution and expand distribution footprint.