Ronald Gerlach

About Ronald Gerlach

As a results-driven marketing leader, I specialize in AI-powered demand generation, sales enablement, and pipeline optimization across diverse B2B industries. I leverage machine learning and predictive analytics to refine marketing strategies, attract high-quality leads, and drive measurable revenue growth.With a proven track record in leadership, I foster high-performance teams, mentoring talent to execute data-driven marketing initiatives at scale. My expertise spans AI-driven customer insights, marketing automation, and content strategies powered by NLP and generative AI. I integrate AI, automation, and advanced analytics to enhance engagement, optimize campaigns, and improve SEO performance.AI & Data-Driven Marketing Achievements: AI-Optimized Lead Generation – Increased Sales Qualified Leads (SQLs) by 169% while reducing marketing expenses by 35% using AI-driven segmentation and predictive analytics. Machine Learning for Campaign Optimization – Launched 24 AI-powered Google CPC campaigns at Gaubert Oil, driving a 63% increase in new user acquisition and higher conversions. Generative AI for Customer Insights – Applied AI-driven sentiment analysis, reducing PPC costs by $50K annually while improving lead quality. AI-Personalized Retention Strategies – Boosted client retention by 25% at DeanHouston through AI-powered customer lifecycle marketing and personalized content. Marketing Automation & CRM AI Integration – Built an AI-driven lead-scoring system, aligning sales and marketing for higher conversion efficiency.I am passionate about applying AI, machine learning, and automation to scale marketing, drive hyper-personalization, predictive insights, and data-driven decision-making. I seek to lead AI-driven digital transformation initiatives, helping organizations optimize growth, engagement, and revenue performance. Core Skills: AI-Powered Marketing | Predictive Analytics | AI-Driven Personalization | CRM & Automation | Demand Generation | Digital Transformation | Data-Driven Growth“Ron is an exceptional marketer and team member. I’ve had the pleasure and privilege of working with him as a teammate and a client. Ron possesses that rare ability to understand the roles of sales and marketing as well as how/when they collaborate and how and when they differ. His knowledge of marketing and business strategy makes a lethal combination. He’s a phenomenal leader who encourages his team and creates the space for them to thrive. He’s a solid communicator who provides clear direction.” - Jamie G, Owner, The Consultancy Group

Experience

1. Director of Marketing

   FCH

   Mar 2025 — Present · Cincinnati, OH, US

Education

• MAX Technical Training & Career Programs

  Java Full-Stack Developer

• Texas McCombs School of Business

  Associates, Data Science ( GenAI / Machine Learning)

• University of Memphis

  BA | Bachelor of Arts, Communication

• University of Memphis

  MA | Master of Arts, Marketing

Skills

• Sales Management
• Advertising
• Website Development
• Advertising Operations
• Creative Writing
• Direct Mail
• Salesforce.com
• Copywriting
• Business Development
• Content Creation
• Digital Marketing
• Relationship Marketing
• Marketing Automation
• Web Marketing
• Content Marketing
• Wordpress
• Google Adwords
• Direct Marketing
• Web Analytics
• Integrated Marketing
• Social Networking
• Social Media Marketing
• Brand Development
• Online Sales
• A/B Testing
• Blogging
• Lead Generation
• Online Marketing
• Content Development
• Social Media
• Digital Strategy
• Attribution Analysis
• Pay Per Click (Ppc)
• Newsletters
• SEO
• Strategy
• E-Commerce
• Product Launches
• Event Planning
• Strategic Planning