Rona Koriat

About Rona Koriat

Innovative Product Director with a proven track record in scaling SaaS and marketplace platforms across global markets.With a passion for driving international expansion and a user-centric approach, I specialize in product internationalization, market growth strategies, 2 & 3-sided marketplace & e-commerce, and AI/ML-driven optimization. Throughout my career, I have led high-impact initiatives at LTK, Indeed, and WhatsApp, delivering scalable solutions that enhance user engagement and maximize revenue.Key Expertise- SaaS & Marketplace Growth: Transforming platforms for global adoption, ensuring seamless UX across diverse markets- AI & ML-Driven Innovation: Implementing intelligent automation, search & matching algorithms, and data-driven decision-making- Product Leadership & Stakeholder Collaboration: Leading cross-functional teams to drive execution and operational efficiency- Revenue Optimization & Business Growth: Creating new revenue streams through innovative product offerings and market insights.I thrive at the intersection of technology, user focus, strategy, and execution—helping companies achieve their global potential. Let’s connect and discuss how we can collaborate!

Experience

1. Product Director, Brand Platform

   LTK

   Jun 2022 — Present · Austin, TX, US

   LTK (formerly RewardStyle) is a leading global influencer marketing platform, connecting content creators with brands to drive commerce and brand awareness. Founded in 2011, LTK pioneered the concept of influencer-driven retail and has grown into a robust marketplace with millions of monthly shoppers. Product Internationalization: Spearheaded the global expansion of LTK’s platform, transforming a US-centric product into a fully localized and internationally adopted solution. Developed and executed strategic plans that increased global adoption and user engagement across diverse regional markets. Product Leadership & Market Innovation: Led product development in a complex three-sided marketplace, integrating advanced ML-driven search and matching features. Overcame payment complexities and launched advanced Brand reporting tools that provided actionable insights, enabling Brands to optimize ROI. Created new revenue streams by conceptualizing and delivering innovative product offerings tailored to customer and market needs. Operational Excellence: Enhanced operational efficiency by analyzing and optimizing internal and customer-facing systems, user flows, and UIs. Identified friction points and implemented cost-effective solutions that streamlined user experiences, reduced cycle times, shortened revenue timelines, and increased customer retention and ROI. Led the development and launch of these solutions, driving measurable improvements in both operational efficiency and business outcomes.

Education

• The College of Management Academic Studies

  MBA, Business and Marketing

  2000 — 2003

• The College of Management Academic Studies

  B.A., Behavioral Studies

  1994 — 1997

Skills

• Marketing Management
• Marketing Strategy
• Product Marketing
• Risk Financing
• Cleantech
• Marketing Research
• Credit Cards
• Marketing Communications
• Financial Modeling
• Loans
• Product Management
• Gift Cards