Ronaan Roy

About Ronaan Roy

Ronaan has spent 14 years in the Mahindra Group. Currently he is a Deputy General Manager, Marketing in Mahindra Automotive tasked with the stewardship of the Thar brand. He launched the Thar Roxx which became an instant sensation in India, garnering 1.75 lakh bookings in an hour. He also launched the Rear Wheel Drive version of the Thar, which doubled the volumes and skyrocketed Thar into being the most coveted brand in its segment and number 1 in brand power. He continues to manage the Thar portfolio looking into demand planning, product features, strategy and communications. Previously as Deputy General Manager at the Corporate Brand Team in Mahindra, he was tasked with nurturing Mahindra’s Brand Equity. Here he led an in house creative team and is responsible for morphing the department into a content powerhouse. He also headed the team responsible for Rise for Good, which drives the marketing of the work Mahindra does under their CSR, Sustainability and Business for Good verticals. During the COVID Pandemic, there was no CMO for the Mahindra Group for 1.5 years. During this time he created campaigns and guided the transition for the new CMO. Under the new CMO, Ronaan aided the rethinking of the Mahindra Group\'s Corporate Philosophy, helped define and roll out the new brand guidelines & visual identity and crafted the new Corporate Website. As part of the Corporate Brand Team he also contributed in brand strategy development, global brand building, brand architecture strategy, movement marketing campaigns, employer branding, social & digital marketing programs. Before this role, he was in the Innovation Cell of Mahindra, developing new products and services for the Mahindra Group. The Innovation cell applies design thinking to deep dive, insight, problem solve and pilot systemic solutions to unfulfilled business aspirations as laid out by business heads. He was handpicked for this role by the CEO of Mahindra Tractors. He was a part of a 12 member cross functional team, to draw out the roadmap for Mahindra’s revenue target of 1 billion USD a year across 54 African Countries. Prior to this, he was the Brand Manager in Mahindra Tractors sub 20 HP category for the Indian market. Ronaan is an MBA from IIM Indore, one of India\'s leading B-schools, and topped the class in Marketing Strategy. While he was there he initiated Mridang, IIM Indore\'s Cultural festival. He is a film maker by education, and his film has been screened at the Osian’s film festival in Delhi. He was the local casting director for Wes Anderson’s Darjeeling Ltd.

Experience

1. Deputy General Manager - Thar Brand

   Mahindra Group

   Dec 2022 — Present · Mumbai, IN

   Brand Manager for the Thar Portfolio, a highly coveted off-road vehicle in India. The job includes generating demand for the 3 Door Thar, consumer insighting, product positioning, portfolio management, pricing strategy as well as work on the upcoming 5 door Thar.Launched the Thar Rear Wheel Drive, which alongside the Thar 4x4 has skyrocketed the Thar brand to the number 1 in brand power, and the most considered brand (51%) in its segment with 20x the volumes of the pre 2020 Thar.

Education

• Calcutta International School

  GCE

  2000 — 2004

• St. Xavier's College

  B.Sc

  2004 — 2008

• Indian Institute of Management, Indore

  PGDM

  2008 — 2010

Skills

• Consumer Insight
• Script Writing
• Competitive Analysis
• Digital Marketing
• Strategy
• Consumer Promotions
• Social Entrepreneurship
• Product Development
• Screenwriting
• Film Making
• Team Management
• Film Production
• Brand Management
• Customer Insight
• Sound Engineering
• Integrated Marketing
• Creative Problem Solving
• Marketing Strategy
• Business Analysis
• Market Research
• Management
• Business Strategy
• Brand Communication
• Theatre
• Brand Architecture
• Bass Guitar
• Choral Singing
• Business Development
• Idea Generation
• Marketing Management
• Marketing Research