Ron Ticho

About Ron Ticho

Strategic marketing communications executive with 25+ years of results driven success leading and executing marketing and communications campaigns. A passionate and skilled global marketing professional with hands-on healthcare, higher education and agency experience. Known for his ability to influence thinking, forge strategic alliances, lead cross functional teams and build consensus at the highest levels. NOTABLE ACCOMPLISHMENTS • Establishing Corporate Vision and Growth Strategy: co-led cross-functional team that researched, developed, aligned and communicated new corporate vision and growth strategy aimed at achieving double-digit annual growth over five years for OraSure Technologies.• Driving Revenues: OraSure revenues grew 120% during tenure as the Vice President, Strategic Marketing and then as Senior Vice President, Corporate Communications.• Launching Ground-breaking Innovations: successfully launched the first rapid diagnostic test kits for high burden infectious diseases such as HIV, hepatitis C and Ebola.• Executing Results-Driven Marketing Campaigns: Exceeded $300M development campaign goal (largest at the time) and executed campaign to propel Lehigh University from No. 51 to No. 33 in rankings among National Universities (U.S. News and World Report).CORE COMPETENCIESStrategic Marketing / CommunicationsThought Leadership and PositioningProduct Launches / Go-To-Market StrategiesBrand Strategy Development / ManagementMedia Relations / Crisis CommunicationsGovernment and Investor RelationsPublic Affairs and Advocacy Building Business Alliances and External AffairsLeadership and People DevelopmentIntegrated Media / Digital MarketingAdvertising Campaign ManagementMulti-Million Dollar Fiscal Management

Experience

1. Chief Operating Officer

   Choose Healthy Life

   Dec 2023 — Present · US

   Choose Healthy Life (CHL) is a nonprofit faith-based organization that ensures churches – the oldest and most trusted institutions in the Black community – receive the necessary resources, training, and support to address health disparities by making available health services and delivering community wellness programs in hard-to-reach communities.CHL initially established a network of fifty (50) Black churches in five major cities and grew to 120 churches across 13 states and the District of Columbia. The successful CHL model is centered around establishing full-time health workers in each church to deliver health services and connect individuals to care.

Education

• Lehigh University

  Master of Business Administration (M.B.A.)

• Lehigh University

  Bachelor of Science (B.S.)

Skills

• Leadership
• Marketing Communications
• Strategic Communications
• Social Media
• Product Launch
• Integrated Marketing
• Marketing
• Strategy
• Product Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategic Planning