Ron Schneider
Co-CEO Creation & Clients Schachzug @Schachzug
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WORK HISTORY
Co-CEO Creation & Clients Schachzug @Schachzug
Erlangen, DE
Leading a multidisciplinary team delivering creative and data-driven brand experiences in over 20 countries, with a focus on automotive, AI integration, and measurable results for international clients.Highlights & Responsibilities- Led all Škoda world premieres since 2020, supporting the brand’s ongoing transformation- Directed the campaign-style global launch of the Volkswagen ID.7 — spanning Los Angeles, CES Las Vegas, and simultaneous premieres across 7 locations in the USA, Europe, and Asia. Developed and delivered the CARIAD IAA 2023 appearance, including the press conference for Audi, Porsche, and Volkswagen — executed in just six weeks- Acted as show director for high-profile world premieres and press events for leading automotive brands- Speaker at major industry events, including Experiential Marketing Summit Las Vegas, on AI in live communication and experiential strategy- Contributed to over 100 international award wins, including PR Agency of the Year 2024 and Top 10 Agency USA – MUSE Creative Awards- Advanced sustainability and security standards (TISAX Level 3, ISO 20121 in progress).
ABOUT RON SCHNEIDER
From CES Las Vegas to multi-market launches in Europe and Asia – I design brand experiences that connect people, move emotions, and prove their value in real time.At SCHACHZUG, I co-lead a multidisciplinary team that transforms complex ideas into memorable, measurable experiences for leading brands across automotive, technology, and lifestyle. Our projects span international premieres, large-scale product launches, immersive brand spaces, and dealer events – always combining strategic storytelling with data-driven precision. Clients include Volkswagen, Škoda, Harley-Davidson, BMW, and more.As show director, I’ve staged global premieres and press conferences at some of the world’s most influential platforms – from CES Las Vegas to the IAA Mobility – shaping how brands tell their stories on the global stage.With THESE GUYS, our experiential lab and AI venture, we created the xKPI Suite – capturing real-time behavioural and emotional insights to optimise live experiences and prove ROI. Our approach blends innovation with inclusivity and privacy, making data a driver for creativity.Our work has earned 100+ international awards, including PR Agency of the Year 2024, MUSE Creative Awards Top 10 Agencies 2024 & 2025, and honours at BrandEX, BEA World, Galaxy Awards, Golden Award of Montreux, and Heavent Awards Cannes.I also contribute as a jury member for the BrandEX Awards, have served on the Effie Awards jury, and host the Live // Intelligence – AI in Communication podcast, published by BlachReport.Always curious, always in motion – from boardrooms to finish lines.
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