Ron Petralia

About Ron Petralia

Highly accomplished, entrepreneurial minded, senior executive with over 25 years experience in Sales and Sales Leadership roles in CPG and Consumer Electronics. Experienced in delivering aggressive growth targets by building, developing and leading sales and marketing organizations. Excellent relationship development skills within corporate cultures and externally with channel partners and customers.• Innovative Channel Sales Strategy leader with over 25 years of Sales and corporate management experience.• Outstanding Leadership and employee development / mentorship skills.• Extensive experience in CPG and Consumer Electronics Gaming markets.• Strong track record in managing cross channel integration and account development.• Experienced in multiple channels including CE, etail, Mass Merchant, Clubs, Drug, Food and Cellular.• Strategic long term relationships and experience in Distribution, OEM, Retail and ecommerce accounts including but not limited to Ingram, Tech Data, D&H, Synnex, Dell, HP, Amazon, Newegg, Gamestop, Best Buy, Walmart, Sam\'s, Costco, Target, Safeway, Albertsons, Walgreens and Apple. • Expert in quick, efficient and cost effective Go-To-Market strategies and Brand Development.• Disciplined in Sales and Marketing operating plans, pricing, promotional strategies, merchandising, forecasting, operations and product line acquisition with full P&L responsibility.• Built and developed teams of 5 to over 100 people including direct employees and manufacturer representative firms.• Expert in quickly driving revenue levels from $1M to over $120M+ annually.

Experience

1. Vice President of Sales

   Hauppauge Computer Works

   Mar 1997 — Present · San Francisco, CA, US

   Hauppauge Computer Works, Inc. is a CPG market leader in consumer electronics audio and video products including video recording, streaming and display for consumer markets of gaming, home automation and security. Hauppauge Digital is the public holding company (NASDAQ symbol HAUP) that owns and operates Hauppauge Computers Works, Inc.

Education

• St. John Fisher University

  Bachelor of Science, Business Adminstration

Skills

• Saas
• International Sales
• Product Marketing
• Business Strategy
• Strategic Planning
• Sales Process
• Strategic Partnerships
• Pricing
• Multi-Channel Marketing
• Partner Management
• Selling
• Start-Ups
• Negotiation
• Business Alliances
• Mobile Devices
• Channel Partners
• Crm
• Cloud Computing
• Retail
• B2b
• Key Account Management
• P&L Management
• Sales Operations
• Professional Services
• Pricing Strategy
• Leadership
• New Business Development
• Product Development
• Sales Management
• Business Development
• Cross-Functional Team Leadership
• Strategy
• E-Commerce
• Marketing Strategy
• Marketing
• Sales
• Salesforce.com
• Lead Generation
• Product Management
• Channel