Ron Miles

About Ron Miles

Thank you very much for reviewing my profile! I am a 12-year professional, certified Whiskey Sommelier and Executive Bourbon Steward, with expertise in whiskey, sales, business development, contract manufacturing, operations, consulting, data analysis, and management. I graduated from The Ohio State University with a Master\'s in Organizational Leadership and a Bachelor\'s in Journalism/Political Science, and worked in College Football and the NFL before moving into the whiskey business.

Experience

1. Director of Contract Sales

   Lofted Spirits

   Jan 2024 — Present · Louisville, KY, US

   Develop and execute comprehensive sales strategies to drive revenue growth, increase market share, and align with business goals-Leverage data insights and competitive intelligence to inform decision-making and tactical sales initiatives-Conduct ongoing analysis of market trends, customer behavior, and the competitive landscape to identify new opportunities and refine sales strategies-Maintain a database of competitive pricing to inform our own pricing strategies to maximize our utilization-Work closely with marketing, production, finance, and other departments to ensure alignment on sales objectives and operational processes-Support the coordination of marketing and production schedules with sales activities to meet demand-Design and implement training programs that enhance the sales team\'s knowledge of the whiskey market, market trends, and advanced sales techniques-Lead initiatives to refine customer segmentation and targeting strategies, enhancing the accuracy of sales efforts and maximizing operational efficiency-Collaborate with the marketing team to develop and execute integrated campaigns that drive company awareness and support sales objectives-Ensure campaign efforts are aligned with sales goals and maximize impact within key markets, both domestically and internationally-Establish and maintain strong communication channels within the sales team and across departments-Facilitate regular updates and reporting to promote transparency, track progress, and drive a collaborative team environment-Represent the company at industry events, trade shows, and conferences-Build and nurture relationships with key industry stakeholders, fostering new opportunities for business growth and brand exposure-Facilitate contract extensions-Deepen customer relationships by fully understanding their goals and how we best support them-Utilize Salesforce as the company’s system of record concerning contract distilling and bottling customers.

Education

• The Ohio State University

  Master of Science - MS, Organizational Leadership

• The Ohio State University

  Bachelor of Arts - BA, Journalism