Romy Roupinian
Senior Vice President Marketing Director @Bank of America
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WORK HISTORY
Senior Vice President Marketing Director @Bank of America
Charlotte, NC, US
Overall responsibilities; act as liason between agency partners and BofA, Merrill, and Private Bank; as the SOLE production consultant, in the Enterprise. Attend all pre-bid, bid and pre-production meetings. Provide end to end financial control on television, radio, print, photography, OOH, DOOH, and digital production content executions. Highest overall marketing budget: 60 million. Responsible for approving all production estimates across the company. Total savings on overall production budget in 2017;$1.56MMSaved $6.2MM from 20••••22 in production dollars; letting the bank create even more great production assets. Excellent negotiation skills. Embedding the risk framework by creating a new process for celebrity endorsements for credit card products.Lead Advertising Center of Excellence team in creating standard operating procedure for closed captioning practices. Partnering with marketing, risk, compliance, legal and ADA departments. Vendor Manager for 5MM a year supplier.Advise sourcing and procurement on SOW\'s and managing costs. Oversee and provide production guidance to multiple advertising agency and production company partners.Spearheaded the writing and creation of production guidelines and presented to multiple agency/production partners with audience over 100.Provide production consulting with regards to production estimates, talent and use rights negotiations and final cost actualization.Manage over scale talent, content contracts and all forms of music licensing. Guide and submit script, print and final production through legal and brand review.Manage Marketscape/budget forecasting. Provide 10 staff member Account Executive team and individual LOB\'s with guidance pertaining to content production execution and cost efficiencies.Platinum Award Winner for outstanding work and providing cost savings for multiple production executions. Pinnacle Award winner. Out of employees I was one of to be awarded in 2024.
EDUCATION
Michigan State University
B.A.
SKILLS
ABOUT ROMY ROUPINIAN
I am a Hybrid. I want to play a role in an admired company. I\'m experienced & …
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